HubSpot vs Insightly: Which Should You Choose in 2026?
Choosing between HubSpot and Insightly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
HubSpot
CRM platform for scaling businesses
Best for you if:
- • You want the higher-rated option (9.0/10 vs 8.5/10)
- • You need marketing automation features specifically
- • All-in-one CRM platform
- • Marketing and sales tools
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Best for you if:
- • You need crm features specifically
- • Unified CRM, marketing automation, and customer service platform.
- • AI-powered features like Copilot automate tasks and enhance sales efficiency.
| At a Glance |  HubSpot |  Insightly |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Marketing Automation | CRM |
Rating | 90/100 | 85/100 |
| Feature | HubSpot | Insightly |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 90 | 85 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationCRM | CRMSales Engagement |
How HubSpot and Insightly Compare
HubSpot
CRM platform for scaling businesses
Free tier available · 90/100 score
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Free tier available · 85/100 score
HubSpot is a marketing automation tool. Insightly is in crm.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: HubSpot
Want the highest-rated option?
HubSpot: 90/100. Insightly: 85/100.
Go with: HubSpot
Value user reviews?
Neither has user reviews yet.
Go with: HubSpot
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
HubSpot is a marketing automation tool. Insightly is in crm. Pick the category that matches your needs.
How important are ratings?
HubSpot scores higher: 90/100 vs 85/100.
Key Takeaways
HubSpot
- Higher score: 90/100 vs 85
- Free tier available
- Our pick for this comparison
Insightly
- Better fit for crm
The Bottom Line
HubSpot (90/100) is our pick.
Frequently Asked Questions
Is HubSpot or Insightly better?
HubSpot scores 90/100 in our evaluation. Both are freemium.
What are HubSpot and Insightly used for?
HubSpot: CRM platform for scaling businesses. Insightly: Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses..
What does HubSpot cost vs Insightly?
HubSpot is freemium (free tier + paid plans). Insightly is freemium (free tier + paid plans). Visit their websites for detailed pricing.