HubSpot vs SendPulse: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for HubSpot and SendPulse side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, SendPulse leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
HubSpot
CRM platform for scaling businesses
Best for you if:
- • You want generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
SendPulse
Multi-channel marketing automation platform for email, chatbots, CRM, and online courses.
Best for you if:
- • You want a fully free tool (HubSpot requires payment)
| At a Glance | HubSpot | |
|---|---|---|
Starts at | Free plan, paid from $7/mo, billed monthly Starter plan | Free 100% free |
Category | CRM Workflow Automation | Marketing Automation Email Marketing |
Rating | 3.9/5 G2 4.4 · Capterra 4.5 · TrustRadius 4.3 19,150 reviews | 4.6/5 Trustpilot 4.5 · Capterra 4.6 · G2 4.6 4,303 reviews |
Free plan | No | Yes |
Watch out for | Contact pricing is the biggest trap: Marketing Hub Pro includes only 2,000 marketing contacts. | n/a |
Choose HubSpot or SendPulse?
Choose HubSpot if
- You want generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
- You want unified platform eliminates data silos between marketing, sales, and service teams
- You work in CRM, not marketing automation
Choose SendPulse if
- You want a fully free tool (HubSpot requires payment)
- You want comprehensive suite of integrated marketing tools on one platform
- You want offers a generous free plan with significant features
- You work in marketing automation, not CRM
In-Depth Analysis
HubSpot
CRM platform for scaling businesses
HubSpot's pricing is the most complex in SaaS, 7 Hubs, 4 tiers each, per-seat AND per-contact charges, plus mandatory onboarding fees.
Watch out
Contact pricing is the biggest trap: Marketing Hub Pro includes only 2,000 marketing contacts.
Strengths
- Pro: Generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
- Pro: Unified platform eliminates data silos between marketing, sales, and service teams
- Pro: Intuitive interface with short learning curve compared to Salesforce
- Pro: Extensive integration marketplace and open API for custom connections
- Pro: HubSpot Academy provides free certifications and high-quality training content
Weaknesses
- Con: Pricing escalates quickly, Professional and Enterprise tiers are expensive for SMBs
- Con: Marketing contacts model means you pay more as your database grows
- Con: CMS is less flexible than WordPress for heavily customized websites
- Con: Reporting and analytics lag behind dedicated BI tools like Looker or Tableau
- Con: Contract terms require annual commitment; no monthly billing on higher tiers
Key features
SendPulse
Multi-channel marketing automation platform for email, chatbots, CRM, and online courses.
SendPulse's Free tier is incredibly generous, offering a vast array of features including email, chatbots, CRM, and even an online course builder, which is rare for a free plan.
Strengths
- Pro: Comprehensive suite of integrated marketing tools on one platform.
- Pro: Offers a generous free plan with significant features.
- Pro: User-friendly drag-and-drop editors and pre-made templates.
- Pro: AI-powered tools for content creation and refinement.
- Pro: 24/7 multi-language customer support and extensive knowledge base.
Weaknesses
- Con: Advanced features like unlimited emails and users are only available on higher-tier paid plans.
- Con: Pricing for larger subscriber lists can increase significantly.
- Con: Some features like SMS campaigns are not included in the free plan.
Key features
Plans and prices: HubSpot vs SendPulse
| Tool | Plans and prices | Source |
|---|---|---|
| HubSpot |
| hubspot.com/pricing read Nov 2, 2026 |
| SendPulse |
| sendpulse.com/pricing read Oct 31, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on HubSpot pricing and SendPulse pricing.
Key Takeaways
HubSpot
- Choose if you want CRM platform for scaling businesses
SendPulse
- Higher user rating: 4.6/5 vs 3.9/5
What the data shows
On the data below, SendPulse leads on higher user rating. We do not name an overall winner for this pair.
- SendPulse has the higher user rating (3.9/5 from 19,150 reviews for HubSpot, 4.6/5 from 4,303 reviews for SendPulse).
- HubSpot starts at $7/mo, billed monthly; SendPulse has no public paid plan price on file.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do HubSpot and SendPulse compare in 2026?
On the data below, SendPulse leads on higher user rating. We do not name an overall winner for this pair. SendPulse has the higher user rating (3.9/5 from 19,150 reviews for HubSpot, 4.6/5 from 4,303 reviews for SendPulse). HubSpot starts at $7/mo, billed monthly; SendPulse has no public paid plan price on file. Both have a free plan.
What are HubSpot and SendPulse used for?
HubSpot: CRM platform for scaling businesses. SendPulse: Multi-channel marketing automation platform for email, chatbots, CRM, and online courses.
What does HubSpot cost vs SendPulse?
HubSpot's cheapest paid plan is Starter at $7/mo, billed monthly. SendPulse is free. Prices read on the vendors' pricing pages, latest check Nov 2, 2026.
What's the main difference between HubSpot and SendPulse?
HubSpot's main strength: generous free tier with CRM, forms, email, live chat, and basic reporting at no cost. SendPulse's main strength: comprehensive suite of integrated marketing tools on one platform.