Icons8 vs Brandmark: Which Should You Choose in 2026?
Choosing between Icons8 and Brandmark comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Icons8
The ultimate design kit for creatives and developers with icons, illustrations, photos, and AI tools.
Best for you if:
- • You want the higher-rated option (7.0/10 vs 0.0/10)
- • You want to try before committing
Brandmark
AI logo maker
Best for you if:
| At a Glance |  Icons8 | |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Design | Design |
Rating | 70/100 | —/100 |
| Feature | Icons8 | Brandmark |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 70 | — |
| Community Rating | No ratings yet | ★★★★★3.9 |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 489 |
| Categories | Design | DesignAI & Automation |
Understanding the Differences
Both Icons8 and Brandmark solve similar problems, but they approach them differently.Icons8 positions itself as "the ultimate design kit for creatives and developers with icons, illustrations, photos, and ai tools." while Brandmarkfocuses on "ai logo maker". These differences matter depending on what you're trying to accomplish.
When to Choose Icons8
Icons8 makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 70/100, it's our top pick in this comparison.
When to Choose Brandmark
Brandmark is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Icons8 lets you get started without pulling out your credit card.
We'd pick: Icons8
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Icons8 handles scale better in our testing.
We'd pick: Icons8
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Brandmark takes enterprise seriously.
We'd pick: Brandmark
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Icons8, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Icons8 higher (70/100). But the community has upvoted Brandmark more (489 votes). Pick your source of truth.
Key Takeaways
What Icons8 Does Better
- Higher overall score (70/100)
- Our recommendation for most use cases
Consider Brandmark If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Icons8 (70/100). But the honest answer is that "better" depends on your situation. Icons8 scores higher in our analysis, but Brandmark might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Icons8 or Brandmark better?
Based on our analysis, Icons8 scores higher with 70/100. Icons8 isfreemium while Brandmark is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Icons8 to Brandmark easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Icons8 and Brandmark offer free trials?
Most software in this category offers free trials or free tiers. Icons8 is freemium with a free tier.Brandmark is paid with potential trial. Visit their websites for current trial offers.