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IFTTT vs Power Automate: Pricing and Ratings Compared (2026)

Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for IFTTT and Power Automate side by side. This page compares data; it is not a hands-on review.

On the data: On the data below, IFTTT leads on lower entry price and a free plan. We do not name an overall winner for this pair.

Data comparison compiled by Toolradar, not hand-reviewed Methodology
Data comparison 1,448 user reviews compared Pricing checked Oct 10, 2026

Short on time? Here's the quick answer

Based on published vendor pricing and features and on public review data, here's who should pick what:

IFTTT

Every thing works better together

Best for you if:

  • • You want a free tier before you commit

Power Automate

Automate workflows across cloud, desktop, and AI with 1,000+ connectors

Best for you if:

  • • You want deep integration with the entire Microsoft ecosystem
At a glance: IFTTT vs Power Automate
At a Glance
IFTTT IFTTT
Power Automate Power Automate
Starts at
Free plan, paid from $2.99/mo, billed monthly Pro plan
From $15/user/mo, billed monthly Premium plan
Category
No-Code Workflow Automation
Workflow Automation Automation
Rating
4.4/5 G2 4.4 117 reviews 4.4/5 G2 4.4 · Capterra 4.4 1,331 reviews
Free plan
Yes No
Watch out for
n/a Microsoft footer: published prices are for marketing and may differ at checkout by currency and region.

Choose IFTTT or Power Automate?

IFTTT

Choose IFTTT if

  • You want a free tier before you commit
  • You want easy to use
  • You want device support
  • Budget matters ($2.99/mo, billed monthly vs $15/user/mo, billed monthly)
  • You work in no-code, not workflow automation
Power Automate

Choose Power Automate if

  • You want deep integration with the entire Microsoft ecosystem
  • You want 1,000+ connectors cover most enterprise applications
  • You work in workflow automation, not no-code

In-Depth Analysis

IFTTT IFTTT

Every thing works better together

Good value

IFTTT's pricing is generally fair, with the Free tier offering a good starting point for basic automation.

Strengths

  • Pro: Easy to use
  • Pro: Device support
  • Pro: Good free tier

Weaknesses

  • Con: Limited complexity
  • Con: Slower execution

Key features

App automation Smart home control Custom applets Multi-step automations Webhooks 800+ services

Power Automate Power Automate

Automate workflows across cloud, desktop, and AI with 1,000+ connectors

Good value

Microsoft's Power Automate page lists Premium at $15/user/month paid yearly, Process at $150/bot/month, and Hosted Process at $215/bot/month.

Watch out

Microsoft footer: published prices are for marketing and may differ at checkout by currency and region.

Strengths

  • Pro: Deep integration with the entire Microsoft ecosystem
  • Pro: 1,000+ connectors cover most enterprise applications
  • Pro: Copilot AI makes workflow creation accessible to non-developers
  • Pro: Process mining identifies automation opportunities automatically
  • Pro: Leader in Gartner Magic Quadrant for RPA validates enterprise readiness

Weaknesses

  • Con: Steep learning curve for advanced RPA and process mining features
  • Con: Desktop automation bots cost $150/bot/month on top of per-user fees
  • Con: Requires Microsoft ecosystem investment to unlock full value
  • Con: Free trial limited to 30 days with no permanent free tier

Key features

AI-powered Copilot builds workflows from natural language descriptions Cloud flows automate apps and data with 1,000+ prebuilt connectors Desktop RPA automates legacy systems and UI-based tasks Process mining discovers automation opportunities from task analysis AI document and image processing with built-in models Attended and unattended automation modes

Plans and prices: IFTTT vs Power Automate

Plans and prices of IFTTT and Power Automate, as read on each vendor's pricing page. Each plan keeps its own billing unit.
Tool Plans and prices Source
IFTTT
  • Free: Free
  • Pro: $2.99/mo, billed monthly
  • Pro+: $8.99/mo, billed monthly
ifttt.com/pricing read Oct 7, 2026
Power Automate
  • Premium: $15/user/mo, billed monthly
  • Process: $150/mo, billed monthly
  • Hosted Process: $215/mo, billed monthly
microsoft.com/en-us/power-platform/products/pow… read Oct 10, 2026

Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on IFTTT pricing and Power Automate pricing.

Key Takeaways

IFTTT

  • Lower entry price: $2.99/mo, billed monthly vs $15/user/mo, billed monthly
  • Has a free plan

Power Automate

  • Choose if you want automate workflows across cloud, desktop, and AI with 1,000+ connectors

What the data shows

On the data below, IFTTT leads on lower entry price and a free plan. We do not name an overall winner for this pair.

  • User ratings are within 0.2 points (4.4/5 from 117 reviews for IFTTT, 4.4/5 from 1,331 reviews for Power Automate).
  • IFTTT has the lower entry price: $2.99/mo, billed monthly (Pro) against $15/user/mo, billed monthly (Premium) for Power Automate.
  • Only IFTTT has a free plan.

Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate

Frequently Asked Questions

How do IFTTT and Power Automate compare in 2026?

On the data below, IFTTT leads on lower entry price and a free plan. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.4/5 from 117 reviews for IFTTT, 4.4/5 from 1,331 reviews for Power Automate). IFTTT has the lower entry price: $2.99/mo, billed monthly (Pro) against $15/user/mo, billed monthly (Premium) for Power Automate. Only IFTTT has a free plan.

What are IFTTT and Power Automate used for?

IFTTT: Every thing works better together. Power Automate: Automate workflows across cloud, desktop, and AI with 1,000+ connectors.

What does IFTTT cost vs Power Automate?

IFTTT's cheapest paid plan is Pro at $2.99/mo, billed monthly; it also has a free plan. Power Automate's cheapest paid plan is Premium at $15/user/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 10, 2026.

What's the main difference between IFTTT and Power Automate?

IFTTT's main strength: easy to use. Power Automate's main strength: deep integration with the entire Microsoft ecosystem.

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