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IFTTT

UnclaimedEditor reviewed

Every thing works better together

Workflow AutomationNo-CodeAutomation
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Reviews onG2Capterra
335 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Easy to use

Biggest con

Limited complexity

TL;DR - IFTTT

  • Connect apps and devices with automations
  • If This Then That conditional triggers
  • Works with 800+ services and IoT devices
Pricing: Free plan available
Best for: Growing teams
4.6/5 across review platforms

What is IFTTT?

Editorial review
IFTTT (If This Then That) connects your apps and devices with simple automation. Create applets that trigger actions when something happens - like saving Instagram photos to Dropbox or turning on lights when you get home. Works with over 800 services including smart home devices, social media, and business tools. No coding required. IFTTT makes your apps work together and automates the repetitive stuff.

Available on: Web, iOS, Android

how we evaluateSourceifttt.com ↗

Pros & Cons

Pros

  • Easy to use
  • Device support
  • Good free tier

Cons

  • Limited complexity
  • Slower execution

Ratings Across the Web

4.6(335 reviews)
G2115 reviews
4.5/5
Capterra220 reviews
4.6/5

Ratings aggregated from independent review platforms. Learn more

Key Features

App automationSmart home controlCustom appletsMulti-step automationsWebhooks800+ services

Pricing Plans

Pricing checked Jun 8, 2026

Free

Free

  • 2 Applets
  • Standard speeds
  • Unlimited runs
  • Free mobile app

Pro

$2.99/month

  • 20 Applets
  • Fastest speeds
  • Multi-action Applets
  • Webhooks

Pro+

$8.99/month

  • Unlimited Applets
  • AI services
  • Multiple account connections
  • Priority support
Calculate your costView full pricing

How IFTTT's pricing compares

At $2.99/mo, IFTTT is the most affordable of its 4 direct competitors.

IFTTT
$2.99
Make
$10.59
DocuGenerate
$19
Zapier
$19.99
Parabola
$80

Entry paid plan, monthly. Pricing checked Jun 8, 2026.

Reviews

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4.6/5

Across 335 verified user reviews on Capterra, G2

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Best IFTTT Alternatives

Top alternatives based on features, pricing, and user needs.

Zapier logo
ZapierFreemium

Automate workflows across 8,000+ apps without code

4.3
Workato logo
WorkatoPaid

Enterprise automation and integration platform

4.7
Parabola logo
ParabolaFreemium

Visual workflow automation for data tasks

4.9
DocuGenerate logo
DocuGenerateFreemium

Automate and scale PDF document generation from templates with a flexible API and web app.

4.8
Make logo
MakeFreemium

Build complex automations with a drag-and-drop visual builder

4.0
See all workflow automation tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

IFTTT vs ZapierHead-to-head: features, pricing, who winsIFTTT vs WorkatoHead-to-head: features, pricing, who winsIFTTT vs ParabolaHead-to-head: features, pricing, who wins

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IFTTT FAQ

How does IFTTT help automate social media tasks?

IFTTT connects with social media services to create applets that trigger actions based on events. For example, users can set up an applet to automatically save Instagram photos to Dropbox when they are posted, streamlining content management.

Which teams would benefit most from using IFTTT?

Teams looking for no-code workflow automation to connect various apps and devices will find IFTTT beneficial. It is particularly useful for small teams or individuals who need to automate repetitive tasks without requiring development resources.

How is IFTTT priced?

IFTTT operates on a freemium model, offering a good free tier that allows users to create basic automations. For those needing more extensive usage and advanced features, paid plans are available.

Can IFTTT integrate with smart home devices?

Yes, IFTTT works with a wide range of smart home devices, allowing users to create applets that automate their home environment. An example is turning on lights automatically when a user arrives home.

What kind of limitations should users be aware of when using IFTTT?

Users should note that IFTTT has limitations regarding the complexity of automations it can handle. Additionally, the execution speed of applets might be slower compared to other automation platforms.

How does IFTTT compare to Zapier for workflow automation?

IFTTT focuses on simpler 'If This Then That' automations, making it very easy to use, especially for device support. Zapier, while also a no-code automation tool, generally offers more complex multi-step workflows and integrations.

Source: ifttt.com

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