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The Bottom Line

Price
From $2.99/mo, billed monthly (free plan available). Compare plans

Key facts

  • Connect apps and devices with automations
  • If This Then That conditional triggers
  • Works with 800+ services and IoT devices

Pros

  • Easy to use
  • Device support
  • Good free tier

Cons

  • Limited complexity
  • Slower execution

What is IFTTT?

IFTTT (If This Then That) connects your apps and devices with simple automation. Create applets that trigger actions when something happens - like saving Instagram photos to Dropbox or turning on lights when you get home. Works with over 800 services including smart home devices, social media, and business tools. No coding required. IFTTT makes your apps work together and automates the repetitive stuff.

Available on: Web, iOS, Android

Ratings Across the Web

4.4 (117 reviews)

IFTTT holds an aggregate rating of 4.4 out of 5 from 117 reviews across G2, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

  • App automation
  • Smart home control
  • Custom applets
  • Multi-step automations
  • Webhooks
  • 800+ services

Pricing Plans

Pricing checked Oct 7, 2026. Source: ifttt.com/pricing, read Oct 7, 2026

IFTTT plans and prices, checked October 2026
Plan Price Details
Free

$0

  • 2 Applets
  • Standard speeds
  • Unlimited runs
+1 more
  • Free mobile app
Pro

$2.99/month

  • 20 Applets
  • Fastest speeds
  • Multi-action Applets
+1 more
  • Webhooks
Pro+

$8.99/month

  • Unlimited Applets
  • AI services
  • Multiple account connections
+1 more
  • Priority support

Is IFTTT worth the price?

Good value

IFTTT's pricing is generally fair, with the Free tier offering a good starting point for basic automation.

The jump to Pro at $2.99/month for 20 Applets is reasonable, but Pro+ at $8.99/month for unlimited Applets and AI services feels a bit steep for most individual users. It's best for individuals needing basic automation (Free/Pro) and power users or small businesses requiring extensive integrations (Pro+).

Full IFTTT pricing: every plan, hidden costs and alternatives

How IFTTT's pricing compares

At $2.99/mo, billed monthly, IFTTT is the most affordable of its 4 comparable direct competitors.

IFTTT
$2.99
$10.59
$19.99

Entry paid plan, monthly price, billed monthly. Pricing checked Oct 7, 2026.

Email me when IFTTT changes its price

One email per change, found on the vendor's own pricing page. Unsubscribe any time.

IFTTT by the numbers

Toolradar data: IFTTT's entry paid plan ($2.99/mo, billed monthly) ranks #2 of 261 for price among the No-Code tools with a verified entry price and no stated unit, where the median is $20/mo. It is listed as an alternative to 41 other tools on Toolradar, ranking #16 of 508 in No-Code. As of Oct 2026.

IFTTT compared with 508 No-Code tools on Toolradar, as of Oct 2026
Metric IFTTT Peer median Position (1 is best)
Entry paid plan $2.99/mo, billed monthly $20/mo #2 of 261 tools with no stated price unit, verified price
Free plan Yes 64% have one n/a
Listed as an alternative to 41 tools 2 #16 of 508
Integrations listed 4 3 #32 of 126 (joint) tools with at least one integration recorded
User rating 4.4/5 (across the web, 117 ratings) 4.5/5 #176 of 278 (joint) tools with 20+ reviews
Compare-page visits, last 30 days 138 visits 31 #8 of 115 tools with 20+ compare-page visits

Visitors most often compare IFTTT with Zapier, Zapier Canvas and Zapier MCP (last 30 days, Oct 2026).

Listed as an alternative to: #16 on 2026-10-16 to #16 on 2026-10-31 (rank among 508 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All No-Code data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.

Cite this: Toolradar, “IFTTT by the numbers”, Oct 2026.

Reviews

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4.4/5

Across 117 verified user reviews on G2

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IFTTT FAQ

How does IFTTT help automate social media tasks?

IFTTT connects with social media services to create applets that trigger actions based on events. For example, users can set up an applet to automatically save Instagram photos to Dropbox when they are posted, streamlining content management.

Which teams would benefit most from using IFTTT?

Teams looking for no-code workflow automation to connect various apps and devices will find IFTTT beneficial. It is particularly useful for small teams or individuals who need to automate repetitive tasks without requiring development resources.

How is IFTTT priced?

IFTTT operates on a freemium model, offering a good free tier that allows users to create basic automations. For those needing more extensive usage and advanced features, paid plans are available.

Can IFTTT integrate with smart home devices?

Yes, IFTTT works with a wide range of smart home devices, allowing users to create applets that automate their home environment. An example is turning on lights automatically when a user arrives home.

What kind of limitations should users be aware of when using IFTTT?

Users should note that IFTTT has limitations regarding the complexity of automations it can handle. Additionally, the execution speed of applets might be slower compared to other automation platforms.

How does IFTTT compare to Zapier for workflow automation?

IFTTT focuses on simpler 'If This Then That' automations, making it very easy to use, especially for device support. Zapier, while also a no-code automation tool, generally offers more complex multi-step workflows and integrations.

How does IFTTT pricing compare with other No-Code tools?

IFTTT's entry paid plan ($2.99/mo, billed monthly) ranks #2 of 261 for price among the No-Code tools with a verified entry price and no stated unit, where the median is $20/mo. Prices are read on each vendor's own pricing page and compared only with tools priced on the same basis. Source: Toolradar, Oct 2026.

Source: ifttt.com

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