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Digitize and automate workflows for IT, HR, and customer service

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Coverage fromForbesBloombergBusiness Insider
298 reviews tracked·216 press mentions

The Bottom Line

Entry price

Paid plans only

Biggest pro

Enterprise IT service management

Biggest con

Very expensive

TL;DR - ServiceNow

  • Enterprise IT service management platform
  • Automates workflows and IT operations
  • AI-powered insights and predictions
Pricing: Paid only
Best for: Enterprises & pros
4.1/5 across review platforms

What is ServiceNow?

Editorial review
ServiceNow digitizes enterprise workflows across IT, HR, customer service, and security operations. The platform automates routine requests, manages incidents, and provides a single system of action for complex organizations. Fortune 500 companies rely on ServiceNow to reduce manual work and improve employee and customer experiences.

Pros & Cons

Pros

  • Enterprise IT service management
  • Comprehensive platform
  • Workflow automation
  • Good integrations
  • Industry standard

Cons

  • Very expensive
  • Complex implementation
  • Learning curve
  • Customization needs expertise
  • Overkill for SMBs

Ratings Across the Web

4.1(298 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

IT service managementWorkflow automationService catalogIncident managementCMDBEmployee workflows

Pricing Plans

Pricing checked May 28, 2026

Enterprise

Custom

  • Average ~$130k/year
  • Custom quotes only
  • Per-user licensing
  • Volume discounts 40-50%
  • 5-10% annual uplift
  • For orgs with 5000+ employees

Reviews

4.1/5

Across 298 verified user reviews on G2, Capterra

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ServiceNow FAQ

What is ServiceNow?

ServiceNow is a cloud-based platform that provides IT service management (ITSM), IT operations management, and enterprise service management solutions. It helps organizations automate workflows, improve service delivery, and enhance employee productivity.

What products does ServiceNow offer?

ServiceNow offers IT Service Management, IT Operations Management, HR Service Delivery, Customer Service Management, Security Operations, and the Now Platform for custom application development. It provides a unified platform for enterprise workflows.

Who uses ServiceNow?

ServiceNow serves enterprises across industries including technology, financial services, healthcare, government, and manufacturing. It is used by IT departments, HR teams, customer service organizations, and security operations centers.

How is ServiceNow priced?

ServiceNow uses subscription-based pricing that varies by modules, user count, and enterprise needs. Pricing is customized for each organization and typically requires contacting sales for a quote.

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