Imagen DAM vs Brandfolder: Which Should You Choose in 2026?
Choosing between Imagen DAM and Brandfolder comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Imagen DAM
Empowering organizations to manage, enrich, and distribute large-scale, mission-critical video assets.
Best for you if:
- • You need video hosting features specifically
- • Cloud-native media asset management for large-scale video.
- • Granular access controls and secure distribution for valuable content.
Brandfolder
Digital asset management
Best for you if:
- • You want the higher-rated option (9.5/10 vs 0.0/10)
- • You need marketing automation features specifically
- • Enterprise digital asset management platform by Smartsheet for organizing creative assets across 8K video, 3D, and images
- • AI-powered flat search and auto-tagging scans entire library including text in documents and objects in images
| At a Glance |  Imagen DAM |  Brandfolder |
|---|---|---|
Price | Paid | Paid |
Best For | Video Hosting | Marketing Automation |
Rating | —/100 | 95/100 |
| Feature | Imagen DAM | Brandfolder |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | — | 95 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Video HostingDigital Asset Management | Marketing AutomationDigital Asset Management |
How Imagen DAM and Brandfolder Compare
Imagen DAM
Empowering organizations to manage, enrich, and distribute large-scale, mission-critical video assets.
Paid
Brandfolder
Digital asset management
Paid · 95/100 score
Imagen DAM is a video hosting tool. Brandfolder is in marketing automation.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Brandfolder
Want the highest-rated option?
Brandfolder scores 95/100. Imagen DAM is unrated.
Go with: Brandfolder
Value user reviews?
Neither has user reviews yet.
Go with: Brandfolder
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Imagen DAM is a video hosting tool. Brandfolder is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Brandfolder
- Higher score: 95/100 vs unrated
- Our pick for this comparison
Imagen DAM
- Better fit for video hosting
The Bottom Line
Brandfolder (95/100) is our pick.
Frequently Asked Questions
Is Imagen DAM or Brandfolder better?
Brandfolder scores 95/100 in our evaluation. Both are paid.
What are Imagen DAM and Brandfolder used for?
Imagen DAM: Empowering organizations to manage, enrich, and distribute large-scale, mission-critical video assets.. Brandfolder: Digital asset management.
What does Imagen DAM cost vs Brandfolder?
Imagen DAM is a paid tool. Brandfolder is a paid tool. Visit their websites for detailed pricing.