InsightSquared vs Gong: Which is Better in 2026?
Choosing between InsightSquared and Gong comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Gong is our overall Revenue Intelligence pick. Pick InsightSquared if you need its specific feature set.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
InsightSquared
Transform sales data into predictable revenue with AI-powered forecasting and revenue intelligence.
Best for you if:
- • You want eliminates error-filled spreadsheets and spotty CRM data for forecasting
- • You want provides a unified view for go-to-market teams to align strategies
Gong
Revenue intelligence for customer interactions and deal outcomes
Best for you if:
- • You want excellent call intelligence
- • You want great coaching features
| At a Glance | InsightSquared | Gong |
|---|---|---|
Starts at | Custom | $1360/moEnterprise (250+ users) |
Best For | Revenue Intelligence | Revenue Intelligence |
Rating | 4.3/5 | 4.7/5 |
Free plan | No | No |
Choose InsightSquared or Gong?
Choose InsightSquared if
Transform sales data into predictable revenue with AI-powered forecasting and revenue intelligence.
- You want eliminates error-filled spreadsheets and spotty CRM data for forecasting
- You want provides a unified view for go-to-market teams to align strategies
Choose Gong if
Revenue intelligence for customer interactions and deal outcomes
- You want excellent call intelligence
- You want great coaching features
| Feature | InsightSquared | Gong |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★4.3/5 98 reviews | ★4.7/5 7,240 reviews |
| Categories | Revenue IntelligenceBusiness Intelligence | Revenue IntelligenceSales Intelligence |
In-Depth Analysis
InsightSquared
Transform sales data into predictable revenue with AI-powered forecasting and revenue intelligence.
Strengths
- +Eliminates error-filled spreadsheets and spotty CRM data for forecasting.
- +Provides a unified view for go-to-market teams to align strategies.
- +Identifies forecast risks and opportunities proactively using machine learning.
- +Automates the syncing of deal activity and engagement levels to CRM.
- +Offers deep insights into sales conversations for coaching and strategic planning.
Weaknesses
- -Requires integration with existing CRM systems.
- -The platform's full benefits are realized with comprehensive data input.
- -Specific pricing details are not publicly available.
Key features
Gong
Revenue intelligence for customer interactions and deal outcomes
Gong is the dominant revenue intelligence platform, but its pricing is deliberately opaque and expensive.
Watch out
Platform fee of $5,000-$50,000/year is charged on top of per-user licenses, for a 10-user team, this adds $500-$5,000 per user per year before licenses are even counted
Strengths
- +Excellent call intelligence
- +Great coaching features
- +Strong AI insights
Weaknesses
- -Enterprise pricing
- -Complex implementation
Key features
Pricing: InsightSquared vs Gong
| Plan | InsightSquared | Gong |
|---|---|---|
| Tier 1 | N/A | $1,600 Starter (1-49 users) |
| Tier 2 | N/A | $1,520 Growth (50-99 users) |
| Tier 3 | N/A | $1,440 Scale (100-249 users) |
| Tier 4 | N/A | $1,360 Enterprise (250+ users) |
Pricing verified from each vendor's public pricing page. Compare in detail on InsightSquared pricing and Gong pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Gong
Want the highest-rated option?
InsightSquared: 4.3/5 (98 reviews). Gong: 4.7/5 (7,240 reviews).
Go with: Gong
Value user reviews?
InsightSquared: 98 reviews (4.3/5). Gong: 7,240 reviews (4.7/5).
Go with: Gong
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are revenue intelligence tools. Compare their specific features to decide.
How important are ratings?
Gong is rated higher: 4.7/5 vs 4.3/5.
Key Takeaways
Gong
- Higher user rating: 4.7/5 vs 4.3/5
- Larger review base (7,240 reviews)
- Our pick for this comparison
InsightSquared
- Choose if you want transform sales data into predictable revenue with AI-powered forecasting and revenue intelligence
The Bottom Line
Gong is our overall Revenue Intelligence pick.
Frequently Asked Questions
Is InsightSquared or Gong better?
Gong is rated in our evaluation. Both are paid.
What are InsightSquared and Gong used for?
InsightSquared: Transform sales data into predictable revenue with AI-powered forecasting and revenue intelligence.. Gong: Revenue intelligence for customer interactions and deal outcomes.
What does InsightSquared cost vs Gong?
InsightSquared is a paid tool. Gong is a paid tool. Visit their websites for detailed pricing.