InsightSquared vs Gong: Which Should You Choose in 2026?
Choosing between InsightSquared and Gong comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
InsightSquared
Transform sales data into predictable revenue with AI-powered forecasting and revenue intelligence.
Best for you if:
- • You need business intelligence features specifically
- • Automates AI-powered sales forecasting and pipeline management.
- • Provides comprehensive revenue analytics and RevOps dashboards.
Gong
Revenue intelligence platform
Best for you if:
- • You want the higher-rated option (8.9/10 vs 0.0/10)
- • You need market intelligence features specifically
- • Gong is a revenue intelligence platform that records and analyzes customer interactions
- • It captures sales calls and uses AI to provide insights on deals and coaching opportunities
| At a Glance |  InsightSquared |  Gong |
|---|---|---|
Price | Paid | Paid |
Best For | Business Intelligence | Market Intelligence |
Rating | —/100 | 89/100 |
| Feature | InsightSquared | Gong |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | — | 89 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Business IntelligenceRevenue Intelligence | Market IntelligenceSales Intelligence |
How InsightSquared and Gong Compare
InsightSquared
Transform sales data into predictable revenue with AI-powered forecasting and revenue intelligence.
Paid
Gong
Revenue intelligence platform
Paid · 89/100 score
InsightSquared is a business intelligence tool. Gong is in market intelligence.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Gong
Want the highest-rated option?
Gong scores 89/100. InsightSquared is unrated.
Go with: Gong
Value user reviews?
Neither has user reviews yet.
Go with: Gong
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
InsightSquared is a business intelligence tool. Gong is in market intelligence. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Gong
- Higher score: 89/100 vs unrated
- Our pick for this comparison
InsightSquared
- Better fit for business intelligence
The Bottom Line
Gong (89/100) is our pick.
Frequently Asked Questions
Is InsightSquared or Gong better?
Gong scores 89/100 in our evaluation. Both are paid.
What are InsightSquared and Gong used for?
InsightSquared: Transform sales data into predictable revenue with AI-powered forecasting and revenue intelligence.. Gong: Revenue intelligence platform.
What does InsightSquared cost vs Gong?
InsightSquared is a paid tool. Gong is a paid tool. Visit their websites for detailed pricing.