Keap vs Mautic: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Keap and Mautic side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Keap leads on lower entry price; Mautic leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Keap
CRM and automation for small businesses
Best for you if:
- • You want CRM for small business
Mautic
The world's largest open-source marketing automation platform for true data sovereignty.
Best for you if:
- • You want open-source nature provides no vendor lock-in and true data sovereignty
| At a Glance | Keap | Mautic |
|---|---|---|
Starts at | From $249/mo, billed monthly Pro plan | From $267.30/mo, billed monthly Mautic Essential plan |
Category | CRM Marketing Automation | Marketing Automation Email Marketing |
Rating | 3.8/5 Capterra 4.1 · TrustRadius 3.4 · G2 3.8 1,542 reviews | 4.6/5 G2 4.6 · Capterra 4.5 24 reviews |
Free plan | No | No |
Watch out for | Overage fees for additional contacts | n/a |
Choose Keap or Mautic?
Choose Keap if
- You want CRM for small business
- You want marketing automation
- Budget matters ($249/mo, billed monthly vs $267.30/mo, billed monthly)
- You work in CRM, not marketing automation
Choose Mautic if
- You want open-source nature provides no vendor lock-in and true data sovereignty
- You want highly customizable and extendable through plugins and API
- You work in marketing automation, not CRM
In-Depth Analysis
Keap
CRM and automation for small businesses
Keap's pricing is on the expensive side for small businesses, with the Pro tier starting at $249/month for only 1500 contacts and 2 users.
Watch out
Overage fees for additional contacts
Strengths
- Pro: CRM for small business
- Pro: Marketing automation
- Pro: Good for solopreneurs
- Pro: Email marketing
- Pro: Fair pricing
Weaknesses
- Con: Learning curve
- Con: UI could improve
- Con: Per-contact pricing
- Con: Limited enterprise features
- Con: Better modern alternatives
Key features
Mautic
The world's largest open-source marketing automation platform for true data sovereignty.
Mautic's pricing is on the higher side, especially for the Essential tier at $247.50/month, considering it's an open-source platform.
Strengths
- Pro: Open-source nature provides no vendor lock-in and true data sovereignty.
- Pro: Highly customizable and extendable through plugins and API.
- Pro: Unlimited users with role access control at no extra cost.
- Pro: Strong focus on data privacy and compliance.
- Pro: Vibrant community support and resources.
Weaknesses
- Con: Self-hosting requires technical expertise for setup and maintenance.
- Con: May require reliance on third-party partners for managed hosting or advanced support.
- Con: The open-source model might mean varying levels of direct vendor support compared to proprietary solutions.
Key features
Plans and prices: Keap vs Mautic
| Tool | Plans and prices | Source |
|---|---|---|
| Keap |
| keap.com/pricing |
| Mautic |
| mautic.org/pricing read Oct 22, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Keap pricing and Mautic pricing.
Key Takeaways
Keap
- Lower entry price: $249/mo, billed monthly vs $267.30/mo, billed monthly
Mautic
- Higher user rating: 4.6/5 vs 3.8/5
What the data shows
On the data below, Keap leads on lower entry price; Mautic leads on higher user rating. We do not name an overall winner for this pair.
- Mautic has the higher user rating (3.8/5 from 1,542 reviews for Keap, 4.6/5 from 24 reviews for Mautic).
- Keap has the lower entry price: $249/mo, billed monthly (Pro) against $267.30/mo, billed monthly (Mautic Essential) for Mautic.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Keap and Mautic compare in 2026?
On the data below, Keap leads on lower entry price; Mautic leads on higher user rating. We do not name an overall winner for this pair. Mautic has the higher user rating (3.8/5 from 1,542 reviews for Keap, 4.6/5 from 24 reviews for Mautic). Keap has the lower entry price: $249/mo, billed monthly (Pro) against $267.30/mo, billed monthly (Mautic Essential) for Mautic.
What are Keap and Mautic used for?
Keap: CRM and automation for small businesses. Mautic: The world's largest open-source marketing automation platform for true data sovereignty.
What does Keap cost vs Mautic?
Keap's cheapest paid plan is Pro at $249/mo, billed monthly. Mautic's cheapest paid plan is Mautic Essential at $267.30/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 22, 2026.
What's the main difference between Keap and Mautic?
Keap's main strength: CRM for small business. Mautic's main strength: open-source nature provides no vendor lock-in and true data sovereignty.