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Keela vs Givebutter: Which is Better in 2026?

Choosing between Keela and Givebutter comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.

Bottom line: Keela is our overall pick for CRM workflows. Pick Givebutter if you need fundraising.

··Methodology
Editor reviewed0 verified reviews comparedPricing checked Jun 2026

Short on time? Here's the quick answer

We've tested both tools. Here's who should pick what:

Keela

Intelligent CRM and donor management software for nonprofits to maximize fundraising and engagement.

Best for you if:

  • • You need CRM features specifically
  • Centralized donor management and CRM for nonprofits.
  • Automates fundraising tasks and donor communications.

Givebutter

All-in-one fundraising software for nonprofits with 0% fees and built-in rewards.

Best for you if:

  • • You want to try before committing
  • • You need fundraising features specifically
  • All-in-one fundraising and CRM platform for nonprofits.
  • Offers 0% platform fees and a 2.5% APY rewards wallet.
At a Glance
KeelaKeela
GivebutterGivebutter
Starts at
$134/moUp to 1000 Contacts
FreeFree tier available
Best For
CRMFundraising
Rating
4.4/54.8/5

Choose Keela or Givebutter?

Keela

Choose Keela if

Intelligent CRM and donor management software for nonprofits to maximize fundraising and engagement.

  • Significantly reduces administrative time for nonprofits.
  • Designed specifically for the unique needs of fundraising and donor management.
  • Offers AI-powered features to optimize fundraising efforts and increase donations.
  • Your work is CRM-shaped, not fundraising-shaped
Givebutter

Choose Givebutter if

All-in-one fundraising software for nonprofits with 0% fees and built-in rewards.

  • 0% platform fees, allowing nonprofits to keep more donations.
  • Comprehensive suite of fundraising and CRM tools in one platform.
  • Givebutter Wallet offers 2.5% APY rewards on funds with no fees or minimums.
  • Your work is fundraising-shaped, not CRM-shaped
FeatureKeelaGivebutter
Pricing ModelPaidFreemium
User Rating
4.4/5
373 reviews
4.8/5
2,203 reviews
Categories
CRMNonprofit Tools
FundraisingCRM

In-Depth Analysis

KeelaKeela

Intelligent CRM and donor management software for nonprofits to maximize fundraising and engagement.

Strengths

  • +Significantly reduces administrative time for nonprofits.
  • +Designed specifically for the unique needs of fundraising and donor management.
  • +Offers AI-powered features to optimize fundraising efforts and increase donations.
  • +Provides comprehensive reporting and analytics for data-driven decision making.
  • +Includes dedicated implementation support for seamless CRM migration.

Weaknesses

  • -Specific pricing tiers and detailed feature breakdowns per tier are not explicitly listed.
  • -Requires integration with third-party tools for certain functionalities like peer-to-peer fundraising (e.g., Raisely).

Key features

Donor Database & Profiles with gift history, relationships, and custom fieldsAutomated Journeys for receipts, thank-yous, and lapsed donor nudgesAI-powered Donation Forms with preset gift asks and recurring donation promptsIntegrated Email & Texting for segmented lists and deliverability toolsDashboards & Reporting including campaign reports, cohort analysis, and LYBUNT/SYBUNT viewsPipeline Management for tracking prospects through cultivation stages
Starts at $134/mo

GivebutterGivebutter

All-in-one fundraising software for nonprofits with 0% fees and built-in rewards.

Strengths

  • +0% platform fees, allowing nonprofits to keep more donations.
  • +Comprehensive suite of fundraising and CRM tools in one platform.
  • +Givebutter Wallet offers 2.5% APY rewards on funds with no fees or minimums.
  • +Supports a wide variety of payment methods, including PayPal, Venmo, and Cash App.
  • +High conversion rates for donation forms (47% reported).

Weaknesses

  • -Givebutter Plus, with advanced features, is a paid add-on.
  • -Nonprofits might need to encourage donors to cover processing fees to maintain 0% platform costs.

Key features

Donor management & CRMCustomizable donation formsFundraising pagesFundraising events managementAuction management (virtual, in-person, hybrid)Mobile bidding for auctions
Starts at Free

Pricing: Keela vs Givebutter

PlanKeelaGivebutter
Tier 1
$134/month
Up to 1000 Contacts
$0/month
Free forever
Tier 2
$209/month
1001-2500 Contacts
$29/mo
Givebutter Plus (250 or less contacts)
Tier 3
$274/month
2501-5000 Contacts
$79/mo
Givebutter Plus (1,000 contacts)
Tier 4
$329/month
5001-7500 Contacts
$129/mo
Givebutter Plus (2,500 contacts)
Tier 5
$379/month
7501-10000+ Contacts
N/A
Tier 6
Contact us
More than 10,000 contacts
N/A

Pricing verified from each vendor's public pricing page. Compare in detail on Keela pricing and Givebutter pricing.

Who Should Use What?

On a budget?

Givebutter has a free tier. Keela is paid only.

Go with: Givebutter

Want the highest-rated option?

Keela: 4.4/5 (373 reviews). Givebutter: 4.8/5 (2,203 reviews).

Go with: Givebutter

Value user reviews?

Keela: 373 reviews (4.4/5). Givebutter: 2,203 reviews (4.8/5).

Go with: Givebutter

3 Questions to Help You Decide

1

What's your budget?

Keela is paid. Givebutter is freemium. Givebutter lets you start free.

2

What's your use case?

Keela is a CRM tool. Givebutter is in fundraising. Pick the category that matches your needs.

3

How important are ratings?

Givebutter is rated higher: 4.8/5 vs 4.4/5.

Key Takeaways

Keela

  • Our pick for this comparison

Givebutter

  • Has a free tier
  • Higher user rating: 4.8/5 vs 4.4/5
  • Larger review base (2,203 reviews)
  • Better fit for fundraising

The Bottom Line

Keela is our pick. Givebutter has a free tier if you want to test without paying.

Frequently Asked Questions

Is Keela or Givebutter better?

Keela is rated in our evaluation. Keela is paid and Givebutter is freemium.

What are Keela and Givebutter used for?

Keela: Intelligent CRM and donor management software for nonprofits to maximize fundraising and engagement.. Givebutter: All-in-one fundraising software for nonprofits with 0% fees and built-in rewards..

What does Keela cost vs Givebutter?

Keela is a paid tool. Givebutter is freemium (free tier + paid plans). Visit their websites for detailed pricing.

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