Klaviyo vs Listmonk: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Klaviyo and Listmonk side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Klaviyo
Email marketing for e-commerce
Best for you if:
- • You want e-commerce focused
Listmonk
Self-hosted, open-source platform for managing newsletters, mailing lists, and transactional messages.
Best for you if:
- • You want a fully free tool (Klaviyo requires payment)
| At a Glance | Klaviyo | Listmonk |
|---|---|---|
Starts at | Free plan, paid from $20/mo, billed monthly Email plan | Free 100% free |
Category | Marketing Automation Email Marketing | Email Marketing Newsletter Tools |
Rating | 4.6/5 G2 4.6 · Capterra 4.6 1,901 reviews | n/a |
Free plan | Yes | Yes |
Watch out for | Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing | n/a |
Choose Klaviyo or Listmonk?
Choose Klaviyo if
- You want e-commerce focused
- You want powerful segmentation
- You work in marketing automation, not email marketing
Choose Listmonk if
- You want a fully free tool (Klaviyo requires payment)
- You want completely free and open-source, offering full control and transparency
- You want high performance and efficiency with a low resource footprint, even for large campaigns
- You work in email marketing, not marketing automation
In-Depth Analysis
Klaviyo
Email marketing for e-commerce
Since February 2025, billing is based on total active profiles (not just emailed contacts), which effectively raised prices for most users.
Watch out
Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing
Strengths
- Pro: E-commerce focused
- Pro: Powerful segmentation
- Pro: Revenue attribution
Weaknesses
- Con: Expensive at scale
- Con: Learning curve
Key features
Listmonk
Self-hosted, open-source platform for managing newsletters, mailing lists, and transactional messages.
Listmonk offers an incredibly generous pricing model, as it is entirely free and open-source.
Strengths
- Pro: Completely free and open-source, offering full control and transparency.
- Pro: High performance and efficiency with a low resource footprint, even for large campaigns.
- Pro: Versatile templating options and support for various message types beyond email.
- Pro: Strong privacy features and robust authentication/authorization controls.
Weaknesses
- Con: Requires technical expertise for self-hosting and setup.
- Con: No mention of direct customer support, relying on community for help.
- Con: Manual setup of SMTP servers needed for email sending.
Key features
Plans and prices: Klaviyo vs Listmonk
| Tool | Plans and prices | Source |
|---|---|---|
| Klaviyo |
| klaviyo.com/pricing read Oct 5, 2026 |
| Listmonk |
| listmonk.app read Sep 28, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Klaviyo pricing and Listmonk pricing.
Key Takeaways
Klaviyo
- Choose if you want email marketing for e-commerce
Listmonk
- Choose if you want self-hosted, open-source platform for managing newsletters, mailing lists, and transactional messages
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- Only Klaviyo has a published user rating (4.6/5 from 1,901 reviews); Listmonk has none we can show.
- Klaviyo starts at $20/mo, billed monthly; Listmonk has no public paid plan price on file.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Klaviyo and Listmonk compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. Only Klaviyo has a published user rating (4.6/5 from 1,901 reviews); Listmonk has none we can show. Klaviyo starts at $20/mo, billed monthly; Listmonk has no public paid plan price on file. Both have a free plan.
What are Klaviyo and Listmonk used for?
Klaviyo: Email marketing for e-commerce. Listmonk: Self-hosted, open-source platform for managing newsletters, mailing lists, and transactional messages.
What does Klaviyo cost vs Listmonk?
Klaviyo's cheapest paid plan is Email at $20/mo, billed monthly; it also has a free plan. Listmonk is free. Prices read on the vendors' pricing pages, latest check Oct 5, 2026.
What's the main difference between Klaviyo and Listmonk?
Klaviyo's main strength: e-commerce focused. Listmonk's main strength: completely free and open-source, offering full control and transparency.