Klaviyo vs ManyChat: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Klaviyo and ManyChat side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, ManyChat leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Klaviyo
Email marketing for e-commerce
Best for you if:
- • You want e-commerce focused
ManyChat
Automate customer conversations across Instagram, Messenger, WhatsApp, SMS, and email
Best for you if:
- • You want best for messenger marketing
| At a Glance | Klaviyo | ManyChat |
|---|---|---|
Starts at | Free plan, paid from $20/mo, billed monthly Email plan | Free plan, paid from $15/mo, billed monthly Pro plan |
Category | Marketing Automation Email Marketing | Marketing Automation Chatbots |
Rating | 4.6/5 G2 4.6 · Capterra 4.6 1,901 reviews | 4.5/5 G2 4.5 165 reviews |
Free plan | Yes | Yes |
Watch out for | Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing | n/a |
Choose Klaviyo or ManyChat?
Choose Klaviyo if
- You want e-commerce focused
- You want powerful segmentation
Choose ManyChat if
- You want best for messenger marketing
- You want good automation
- Budget matters ($15/mo, billed monthly vs $20/mo, billed monthly)
In-Depth Analysis
Klaviyo
Email marketing for e-commerce
Since February 2025, billing is based on total active profiles (not just emailed contacts), which effectively raised prices for most users.
Watch out
Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing
Strengths
- Pro: E-commerce focused
- Pro: Powerful segmentation
- Pro: Revenue attribution
Weaknesses
- Con: Expensive at scale
- Con: Learning curve
Key features
ManyChat
Automate customer conversations across Instagram, Messenger, WhatsApp, SMS, and email
ManyChat's pricing is quite generous, especially with its robust Free tier and affordable Pro plan at $15/month.
Strengths
- Pro: Best for messenger marketing
- Pro: Good automation
- Pro: Instagram DMs
- Pro: Easy flow builder
- Pro: Fair pricing
Weaknesses
- Con: Platform dependent
- Con: Meta policy changes risk
- Con: Learning curve
- Con: Can feel spammy
- Con: Limited email features
Key features
Plans and prices: Klaviyo vs ManyChat
| Tool | Plans and prices | Source |
|---|---|---|
| Klaviyo |
| klaviyo.com/pricing read Oct 5, 2026 |
| ManyChat |
| manychat.com read Oct 2, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Klaviyo pricing and ManyChat pricing.
Key Takeaways
Klaviyo
- Choose if you want email marketing for e-commerce
ManyChat
- Lower entry price: $15/mo, billed monthly vs $20/mo, billed monthly
What the data shows
On the data below, ManyChat leads on lower entry price. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.6/5 from 1,901 reviews for Klaviyo, 4.5/5 from 165 reviews for ManyChat).
- ManyChat has the lower entry price: $15/mo, billed monthly (Pro) against $20/mo, billed monthly (Email) for Klaviyo.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Klaviyo and ManyChat compare in 2026?
On the data below, ManyChat leads on lower entry price. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.6/5 from 1,901 reviews for Klaviyo, 4.5/5 from 165 reviews for ManyChat). ManyChat has the lower entry price: $15/mo, billed monthly (Pro) against $20/mo, billed monthly (Email) for Klaviyo. Both have a free plan.
What are Klaviyo and ManyChat used for?
Klaviyo: Email marketing for e-commerce. ManyChat: Automate customer conversations across Instagram, Messenger, WhatsApp, SMS, and email.
What does Klaviyo cost vs ManyChat?
Klaviyo's cheapest paid plan is Email at $20/mo, billed monthly; it also has a free plan. ManyChat's cheapest paid plan is Pro at $15/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 5, 2026.
What's the main difference between Klaviyo and ManyChat?
Klaviyo's main strength: e-commerce focused. ManyChat's main strength: best for messenger marketing.