Link Research Tools vs Moz: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Link Research Tools and Moz side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Link Research Tools
The most comprehensive backlink analysis software for SEO professionals and international brands.
Best for you if:
- • You want most comprehensive backlink analysis with numerous data sources
Moz
SEO software and analytics platform
Best for you if:
- • You want established SEO tool
| At a Glance | Link Research Tools | Moz |
|---|---|---|
Starts at | Not published | From $39/mo, billed monthly Starter plan |
Category | SEO Tools Marketing | SEO Tools Marketing |
Rating | n/a | 4.5/5 Capterra 4.5 350 reviews |
Free plan | No | No |
Watch out for | n/a | Overage fees for exceeding limits |
Choose Link Research Tools or Moz?
Choose Link Research Tools if
- You want most comprehensive backlink analysis with numerous data sources
- You want unique recrawling ensures data freshness and accuracy
Choose Moz if
- You want established SEO tool
- You want good link analysis
In-Depth Analysis
Link Research Tools
The most comprehensive backlink analysis software for SEO professionals and international brands.
Strengths
- Pro: Most comprehensive backlink analysis with numerous data sources.
- Pro: Unique recrawling ensures data freshness and accuracy.
- Pro: Effective for recovering from Google penalties and negative SEO.
- Pro: Advanced competitive research capabilities.
- Pro: Offers a wide range of specialized link building methods.
Weaknesses
- Con: No free tier available, only paid plans.
- Con: Pricing can be high for smaller businesses or individuals.
- Con: Requires a custom quote for very large domains, which might delay access.
Key features
Moz
SEO software and analytics platform
Moz's pricing, particularly at the Starter ($39) and Standard ($79) tiers, feels somewhat expensive compared to the limited keyword tracking and site limits offered.
Watch out
Overage fees for exceeding limits
Strengths
- Pro: Established SEO tool
- Pro: Good link analysis
- Pro: Domain authority standard
- Pro: Good learning resources
- Pro: Community
Weaknesses
- Con: Expensive
- Con: Data freshness varies
- Con: UI dated
- Con: Less features than Ahrefs
- Con: Slower updates
Key features
Plans and prices: Link Research Tools vs Moz
| Tool | Plans and prices | Source |
|---|---|---|
| Link Research Tools | No plan prices on file | linkresearchtools.com/pricing |
| Moz |
| moz.com/pricing read Oct 8, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Link Research Tools pricing and Moz pricing.
Key Takeaways
Link Research Tools
- Choose if you want the most comprehensive backlink analysis software for SEO professionals and international brands
Moz
- Choose if you want SEO software and analytics platform
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- Only Moz has a published user rating (4.5/5 from 350 reviews); Link Research Tools has none we can show.
- Moz starts at $39/mo, billed monthly; Link Research Tools has no public paid plan price on file.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Link Research Tools and Moz compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. Only Moz has a published user rating (4.5/5 from 350 reviews); Link Research Tools has none we can show. Moz starts at $39/mo, billed monthly; Link Research Tools has no public paid plan price on file.
What are Link Research Tools and Moz used for?
Link Research Tools: The most comprehensive backlink analysis software for SEO professionals and international brands. Moz: SEO software and analytics platform.
What does Link Research Tools cost vs Moz?
Link Research Tools has no public paid-plan price on file. Moz's cheapest paid plan is Starter at $39/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 8, 2026.
What's the main difference between Link Research Tools and Moz?
Link Research Tools's main strength: most comprehensive backlink analysis with numerous data sources. Moz's main strength: established SEO tool.