Lusha vs Mergent: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Lusha and Mergent side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Best for you if:
- • You want B2B contact data
Mergent
Access comprehensive financial data and business intelligence via API.
Best for you if:
- • You want extensive coverage of public and private company data
| At a Glance | Lusha | Mergent |
|---|---|---|
Starts at | Free plan, paid from $36/user/mo, billed monthly Pro plan | Free plan |
Category | Lead Generation Sales Intelligence | Business Intelligence Data & Databases |
Rating | 3.2/5 G2 4.3 · Trustpilot 1.2 · Capterra 4.0 2,809 reviews | n/a |
Free plan | Yes | Yes |
Watch out for | Credits expire monthly, unused credits do not roll over to next month | n/a |
Choose Lusha or Mergent?
Choose Lusha if
- You want B2B contact data
- You want browser extension
- You work in lead generation, not business intelligence
Choose Mergent if
- You want extensive coverage of public and private company data
- You want reliable and standardized data delivery via API
- You work in business intelligence, not lead generation
In-Depth Analysis
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Lusha repositioned pricing in 2026 with a Starter plan at $37-50/mo depending on billing.
Watch out
Credits expire monthly, unused credits do not roll over to next month
Strengths
- Pro: B2B contact data
- Pro: Browser extension
- Pro: Good accuracy
- Pro: CRM integration
- Pro: Fair pricing
Weaknesses
- Con: Privacy concerns
- Con: Data accuracy varies
- Con: Credit-based
- Con: GDPR concerns
- Con: Better alternatives exist
Key features
Mergent
Access comprehensive financial data and business intelligence via API.
Strengths
- Pro: Extensive coverage of public and private company data
- Pro: Reliable and standardized data delivery via API
- Pro: Supports various use cases from financial modeling to sales intelligence
- Pro: Historical data for trend analysis
- Pro: Integration capabilities for custom applications
Weaknesses
- Con: Requires technical expertise to utilize the API effectively
- Con: Pricing can be a barrier for individual users or small businesses
- Con: Data depth might vary for less prominent private companies
Key features
Plans and prices: Lusha vs Mergent
| Tool | Plans and prices | Source |
|---|---|---|
| Lusha |
| lusha.com/pricing read Oct 7, 2026 |
| Mergent | No plan prices on file | mergent.co |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Lusha pricing and Mergent pricing.
Key Takeaways
Lusha
- Choose if you want B2B sales intelligence platform with verified contact data and AI insights
Mergent
- Choose if you want access comprehensive financial data and business intelligence via API
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- Only Lusha has a published user rating (3.2/5 from 2,809 reviews); Mergent has none we can show.
- Lusha starts at $36/user/mo, billed monthly; Mergent has no public paid plan price on file.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Lusha and Mergent compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. Only Lusha has a published user rating (3.2/5 from 2,809 reviews); Mergent has none we can show. Lusha starts at $36/user/mo, billed monthly; Mergent has no public paid plan price on file. Both have a free plan.
What are Lusha and Mergent used for?
Lusha: B2B sales intelligence platform with verified contact data and AI insights. Mergent: Access comprehensive financial data and business intelligence via API.
What does Lusha cost vs Mergent?
Lusha's cheapest paid plan is Pro at $36/user/mo, billed monthly; it also has a free plan. Mergent has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 7, 2026.
What's the main difference between Lusha and Mergent?
Lusha's main strength: B2B contact data. Mergent's main strength: extensive coverage of public and private company data.