Magic vs Turnkey: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Magic and Turnkey side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Magic
Passwordless authentication SDK
Best for you if:
- • You want passwordless auth
Turnkey
Secure, non-custodial key management API for DeFi, AI, and consumer apps
Best for you if:
- • You want offers robust cryptographic security with non-custodial control over assets
| At a Glance | Magic | Turnkey |
|---|---|---|
Starts at | Free plan, paid from $99/mo flat, billed monthly Startup plan | Free plan, paid from $99/mo, billed monthly Pro plan |
Category | Identity & Access Developer Tools | Security Developer Tools |
Rating | 4.0/5 G2 4.0 10 reviews | n/a |
Free plan | Yes | Yes |
Watch out for | n/a | Overage fees for transactions beyond free limits |
Choose Magic or Turnkey?
Choose Magic if
- You want passwordless auth
- You want easy integration
- You work in identity & access, not security
Choose Turnkey if
- You want offers robust cryptographic security with non-custodial control over assets
- You want provides flexible and composable primitives for customized product builds
- You work in security, not identity & access
In-Depth Analysis
Magic
Passwordless authentication SDK
Magic's pricing starts generously with a free tier for 1000 MAUs, making it accessible for small projects.
Strengths
- Pro: Passwordless auth
- Pro: Easy integration
- Pro: Good documentation
- Pro: Web3 support
- Pro: Developer friendly
Weaknesses
- Con: Per-user pricing
- Con: Can get expensive
- Con: Vendor lock-in
- Con: Limited customization
- Con: Better alternatives exist
Key features
Turnkey
Secure, non-custodial key management API for DeFi, AI, and consumer apps
Turnkey's pricing starts generously with a Free tier offering 100 wallets and 25 transactions, suitable for initial exploration.
Watch out
Overage fees for transactions beyond free limits
Strengths
- Pro: Offers robust cryptographic security with non-custodial control over assets.
- Pro: Provides flexible and composable primitives for customized product builds.
- Pro: Achieves high performance with low latency and high availability for critical operations.
- Pro: Reduces engineering time for wallet infrastructure development.
- Pro: Supports a wide range of blockchain use cases, including DeFi, AI agents, and payments.
Weaknesses
- Con: Requires integration via API, which may necessitate developer resources.
- Con: Specific pricing details are not publicly available, requiring direct contact for quotes.
Key features
Plans and prices: Magic vs Turnkey
| Tool | Plans and prices | Source |
|---|---|---|
| Magic |
| magic.link/pricing read Nov 3, 2026 |
| Turnkey |
| turnkey.com/pricing read Oct 24, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Magic pricing and Turnkey pricing.
Key Takeaways
Magic
- Choose if you want passwordless authentication SDK
Turnkey
- Choose if you want secure, non-custodial key management API for DeFi, AI, and consumer apps
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- Only Magic has a published user rating (4.0/5 from 10 reviews); Turnkey has none we can show.
- Entry prices are not ranked, they are charged on different bases: Magic $99/mo flat, billed monthly; Turnkey $99/mo, billed monthly.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Magic and Turnkey compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. Only Magic has a published user rating (4.0/5 from 10 reviews); Turnkey has none we can show. Entry prices are not ranked, they are charged on different bases: Magic $99/mo flat, billed monthly; Turnkey $99/mo, billed monthly. Both have a free plan.
What are Magic and Turnkey used for?
Magic: Passwordless authentication SDK. Turnkey: Secure, non-custodial key management API for DeFi, AI, and consumer apps.
What does Magic cost vs Turnkey?
Magic's cheapest paid plan is Startup at $99/mo flat, billed monthly; it also has a free plan. Turnkey's cheapest paid plan is Pro at $99/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Nov 3, 2026.
What's the main difference between Magic and Turnkey?
Magic's main strength: passwordless auth. Turnkey's main strength: offers robust cryptographic security with non-custodial control over assets.