MailCannon vs Loops: Which is Better in 2026?
Choosing between MailCannon and Loops comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Loops wins this matchup. Our overall Email Marketing pick is ActiveCampaign. Our free Email Marketing pick is SendPulse. Pick MailCannon if you need a fully free option.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
MailCannon
Send personalized email campaigns to thousands and grow your business
Best for you if:
- • Send Email Marketing
- • You want a fully free tool (Loops requires payment)
Loops
SaaS email platform for transactional, marketing, and product-triggered messages
Best for you if:
- • You want beautiful emails
- • You want saaS-focused
| At a Glance | MailCannon | Loops |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Email Marketing | Email Marketing |
Rating | - | 4.6/5 |
Free plan | Yes | Yes |
Choose MailCannon or Loops?
Choose MailCannon if
Send personalized email campaigns to thousands and grow your business
- Send Email Marketing
- You want a fully free tool (Loops requires payment)
Choose Loops if
SaaS email platform for transactional, marketing, and product-triggered messages
- You want beautiful emails
- You want saaS-focused
| Feature | MailCannon | Loops |
|---|---|---|
| Pricing Model | Free | Freemium |
| User Rating | No ratings yet | ★4.6/5 9 reviews |
| Categories | Email MarketingMarketing | Email MarketingTransactional Email |
In-Depth Analysis
MailCannon
Send personalized email campaigns to thousands and grow your business
Weaknesses
- -No, I have a business.
Key features
Loops
SaaS email platform for transactional, marketing, and product-triggered messages
Loops offers a fair pricing structure, especially with its generous Free tier for up to 1K contacts.
Watch out
Overage fees for contacts/sends beyond tier limits
Strengths
- +Beautiful emails
- +SaaS-focused
- +Modern UX
Weaknesses
- -Newer platform
Key features
Pricing: MailCannon vs Loops
| Plan | MailCannon | Loops |
|---|---|---|
| Tier 1 | N/A | Free Free |
| Tier 2 | N/A | $25 month Starter |
| Tier 3 | N/A | $49 month Growth |
Pricing verified from each vendor's public pricing page. Compare in detail on MailCannon pricing and Loops pricing.
Who Should Use What?
On a budget?
MailCannon is free. Loops is freemium.
Go with: MailCannon
Want the highest-rated option?
Loops is rated 4.6/5. MailCannon has no ratings yet.
Go with: Loops
Value user reviews?
MailCannon: no ratings yet. Loops: 9 reviews (4.6/5).
Go with: Loops
3 Questions to Help You Decide
What's your budget?
MailCannon is free. Loops is freemium. Go with MailCannon if free matters most.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Loops is rated 4.6/5; MailCannon has no ratings yet.
Key Takeaways
Loops
- Free tier available
- Our pick for this comparison
MailCannon
- Completely free
The Bottom Line
Loops wins this matchup. Our overall Email Marketing pick is ActiveCampaign. Our free Email Marketing pick is SendPulse. That said, MailCannon is free, hard to beat on price.
Frequently Asked Questions
Is MailCannon or Loops better?
Loops is rated in our evaluation. MailCannon is free and Loops is freemium.
What are MailCannon and Loops used for?
MailCannon: Send personalized email campaigns to thousands and grow your business. Loops: SaaS email platform for transactional, marketing, and product-triggered messages.
What does MailCannon cost vs Loops?
MailCannon is completely free. Loops is freemium (free tier + paid plans). Visit their websites for detailed pricing.