Mailerlite vs ConvertKit: Which Should You Choose in 2026?
Choosing between Mailerlite and ConvertKit comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Mailerlite
Email marketing made simple
Best for you if:
- • You need email marketing features specifically
- • MailerLite is an email marketing platform for small businesses and creators
- • It provides email campaigns, automation, and landing pages with simplicity
ConvertKit
Email marketing for creators
Best for you if:
- • You want the higher-rated option (8.4/10 vs 7.4/10)
- • You need lead generation features specifically
- • Email marketing for creators
- • Automation and sequences
| At a Glance |  Mailerlite |  ConvertKit |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Email Marketing | Lead Generation |
Rating | 74/100 | 84/100 |
| Feature | Mailerlite | ConvertKit |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 74 | 84 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Lead GenerationNewsletter Tools |
How Mailerlite and ConvertKit Compare
Mailerlite
Email marketing made simple
Free tier available · 74/100 score
ConvertKit
Email marketing for creators
Free tier available · 84/100 score
Mailerlite is a email marketing tool. ConvertKit is in lead generation.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Mailerlite
Want the highest-rated option?
Mailerlite: 74/100. ConvertKit: 84/100.
Go with: ConvertKit
Value user reviews?
Neither has user reviews yet.
Go with: ConvertKit
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Mailerlite is a email marketing tool. ConvertKit is in lead generation. Pick the category that matches your needs.
How important are ratings?
ConvertKit scores higher: 84/100 vs 74/100.
Key Takeaways
ConvertKit
- Higher score: 84/100 vs 74
- Free tier available
- Our pick for this comparison
Mailerlite
- Better fit for email marketing
The Bottom Line
ConvertKit (84/100) is our pick.
Frequently Asked Questions
Is Mailerlite or ConvertKit better?
ConvertKit scores 84/100 in our evaluation. Both are freemium.
What are Mailerlite and ConvertKit used for?
Mailerlite: Email marketing made simple. ConvertKit: Email marketing for creators.
What does Mailerlite cost vs ConvertKit?
Mailerlite is freemium (free tier + paid plans). ConvertKit is freemium (free tier + paid plans). Visit their websites for detailed pricing.