Mailjet vs Brevo: Which is Better in 2026?
Choosing between Mailjet and Brevo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Mailjet wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan. Pick Brevo if you need a free tier to start with.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Mailjet
Email marketing and transactional email
Best for you if:
- • You want good email delivery
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Best for you if:
- • You want very generous free tier (300 emails/day)
| At a Glance | Mailjet | Brevo |
|---|---|---|
Starts at | Free Free plan | Free Free plan |
Category | Email Marketing Transactional Email | Email Marketing Marketing Automation |
Rating | 4.1/5 Capterra 4.2 · G2 3.9 630 reviews | 4.6/5 Capterra 4.6 · G2 4.5 6,219 reviews |
Free plan | Yes | Yes |
Watch out for | n/a | Removing branding is an add-on |
Choose Mailjet or Brevo?
Choose Mailjet if
- You want good email delivery
- You want fair pricing
Choose Brevo if
- You want very generous free tier (300 emails/day)
- You want affordable paid plans
In-Depth Analysis
Mailjet
Email marketing and transactional email
Mailjet's Free tier is quite generous with 6,000 emails per month, making it a good starting point.
Strengths
- Pro: Good email delivery
- Pro: Fair pricing
- Pro: Good API
- Pro: Email editor
- Pro: EU-based
Weaknesses
- Con: Support varies
- Con: UI could improve
- Con: Limited automation
- Con: Better alternatives exist
- Con: Deliverability varies
Key features
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Brevo's pricing is quite competitive, especially at the entry level.
Watch out
Removing branding is an add-on
Strengths
- Pro: Very generous free tier (300 emails/day)
- Pro: Affordable paid plans
- Pro: All-in-one platform
- Pro: Good deliverability
- Pro: GDPR compliant (EU-based)
Weaknesses
- Con: Interface can be clunky
- Con: Limited templates
- Con: Brevo branding on free tier
- Con: Learning curve for automation
Key features
Pricing: Mailjet vs Brevo
| Plan | Mailjet | Brevo |
|---|---|---|
| Tier 1 | Free Free | $0 Free |
| Tier 2 | $17 month Essential | $9 Starter |
| Tier 3 | N/A | $18 Business |
| Tier 4 | N/A | Custom Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Mailjet pricing and Brevo pricing.
Key Takeaways
Mailjet
- Free tier available
- Our pick for this comparison
Brevo
- Higher user rating: 4.6/5 vs 4.1/5
- Larger review base (6,219 reviews)
The Bottom Line
Mailjet wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan.
Frequently Asked Questions
Is Mailjet or Brevo better in 2026?
Mailjet wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan. Pick Mailjet for email marketing workflows (main strength: good email delivery). Pick Brevo for email marketing workflows (main strength: very generous free tier (300 emails/day)).
What are Mailjet and Brevo used for?
Mailjet: Email marketing and transactional email. Brevo: All-in-one marketing platform for email, SMS, and customer engagement.
What does Mailjet cost vs Brevo?
Mailjet's paid plans start at Free (Essential). Brevo's paid plans start at Free (Starter).
What's the main difference between Mailjet and Brevo?
Mailjet's main strength: good email delivery. Brevo's main strength: very generous free tier (300 emails/day).