Metricool vs Sami: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Metricool and Sami side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Metricool leads on lower entry price and a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Best for you if:
- • You want a free tier before you commit
Sami
Automate ad optimization across Google, Meta, LinkedIn, and YouTube
Best for you if:
- • You want significant time savings by eliminating manual ad monitoring
| At a Glance | Metricool | Sami |
|---|---|---|
Starts at | Free plan, paid from $18/mo, billed monthly Starter plan | From $99/mo, billed monthly Standard plan |
Category | Social Media Management Marketing | Advertising Analytics |
Rating | 4.4/5 G2 4.4 102 reviews | n/a |
Free plan | Yes | No |
Watch out for | Overage fees for exceeding post limits | n/a |
Choose Metricool or Sami?
Choose Metricool if
- You want a free tier before you commit
- You want social media analytics
- You want scheduling included
- Budget matters ($18/mo, billed monthly vs $99/mo, billed monthly)
- You work in social media management, not advertising
Choose Sami if
- You want significant time savings by eliminating manual ad monitoring
- You want reduces wasted ad spend through automatic optimization
- You work in advertising, not social media management
In-Depth Analysis
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Metricool's pricing is quite fair, especially for the Starter tier at $18/month, offering significant value for small businesses.
Watch out
Overage fees for exceeding post limits
Strengths
- Pro: Social media analytics
- Pro: Scheduling included
- Pro: Fair pricing
- Pro: Good reporting
- Pro: Multi-platform
Weaknesses
- Con: Limited free tier
- Con: UI could improve
- Con: Some features basic
- Con: API limitations
- Con: Less known
Key features
Sami
Automate ad optimization across Google, Meta, LinkedIn, and YouTube
Sami's pricing is competitive for multi-channel ad optimization, but the identical feature sets at $99 and $119 per month create confusion.
Strengths
- Pro: Significant time savings by eliminating manual ad monitoring
- Pro: Reduces wasted ad spend through automatic optimization
- Pro: Easy setup with pre-built automations, no rule-building required
Weaknesses
- Con: AI budget optimization feature is listed as coming soon, not yet available
- Con: Limited to four ad platforms (Google, LinkedIn, Meta, YouTube); no support for other networks like TikTok or Pinterest
Key features
Plans and prices: Metricool vs Sami
| Tool | Plans and prices | Source |
|---|---|---|
| Metricool |
| metricool.com/pricing read Oct 13, 2026 |
| Sami |
| sami.bot read Oct 17, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Metricool pricing and Sami pricing.
Key Takeaways
Metricool
- Lower entry price: $18/mo, billed monthly vs $99/mo, billed monthly
- Has a free plan
Sami
- Choose if you want automate ad optimization across Google, Meta, LinkedIn, and YouTube
What the data shows
On the data below, Metricool leads on lower entry price and a free plan. We do not name an overall winner for this pair.
- Only Metricool has a published user rating (4.4/5 from 102 reviews); Sami has none we can show.
- Metricool has the lower entry price: $18/mo, billed monthly (Starter) against $99/mo, billed monthly (Standard) for Sami.
- Only Metricool has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Metricool and Sami compare in 2026?
On the data below, Metricool leads on lower entry price and a free plan. We do not name an overall winner for this pair. Only Metricool has a published user rating (4.4/5 from 102 reviews); Sami has none we can show. Metricool has the lower entry price: $18/mo, billed monthly (Starter) against $99/mo, billed monthly (Standard) for Sami. Only Metricool has a free plan.
What are Metricool and Sami used for?
Metricool: Plan, measure, and manage social media content and ads all in one powerful platform. Sami: Automate ad optimization across Google, Meta, LinkedIn, and YouTube.
What does Metricool cost vs Sami?
Metricool's cheapest paid plan is Starter at $18/mo, billed monthly; it also has a free plan. Sami's cheapest paid plan is Standard at $99/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 17, 2026.
What's the main difference between Metricool and Sami?
Metricool's main strength: social media analytics. Sami's main strength: significant time savings by eliminating manual ad monitoring.