Sami

Name: Sami
Brand: Sami
Price: 99 USD

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Automate ad optimization across Google, Meta, LinkedIn, and YouTube

From $99/mo, billed monthly, free trial

Paid Advertising Analytics Marketing Automation AI & Automation

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Tracked since 2026

The Bottom Line

Updated Oct 17, 2026

Price: From $99/mo, billed monthly, free trial. Compare plans

Key facts

Automatically cuts underperforming ads and boosts winners 24/7 across Google, LinkedIn, Meta, and YouTube.
Saves 5+ hours per week and reduces wasted ad spend by 30-40%.
Provides a unified budget pacing dashboard and real-time Slack/email notifications.

Pros

Significant time savings by eliminating manual ad monitoring
Reduces wasted ad spend through automatic optimization
Easy setup with pre-built automations, no rule-building required

Cons

AI budget optimization feature is listed as coming soon, not yet available
Limited to four ad platforms (Google, LinkedIn, Meta, YouTube); no support for other networks like TikTok or Pinterest

What is Sami?

Sami is an AI and ad automation platform that helps advertisers and agencies optimize their digital ad campaigns across Google Ads, LinkedIn Ads, Meta Ads, and YouTube Ads. It watches campaigns 24/7, automatically cutting underperforming ads and boosting winners to prevent wasted spend. Users connect their ad accounts, set budgets and KPIs, and Sami handles the rest, pausing campaigns that exceed budget, managing bids, and detecting ad fatigue. The platform provides a unified dashboard for budget pacing across all accounts and sends daily snapshots and real-time alerts via Slack or email, so users stay informed without logging into multiple ad managers. Sami is designed for advertisers of all sizes, from freelancers to agencies, and offers pre-built automations that require no rule-building.

Data compiled by Toolradar Pricing checked Oct 17, 2026 · How we evaluate

Source sami.bot

Key Features

24/7 automated ad optimization (cut losers, boost winners)
Unified budget pacing dashboard for all connected accounts
Pre-built automations for budget protection, bid management, and ad fatigue detection
Real-time Slack and email notifications for automation events and budget milestones
Supports Google Ads, LinkedIn Ads, Meta Ads, and YouTube Ads
Daily and hourly automation runs
Custom conversion tracking and standard metrics
Multi-step rules for complex automation sequences

Pricing Plans

Free Trial

Pricing checked Oct 17, 2026. Source: sami.bot, read Oct 17, 2026

Sami plans and prices, checked October 2026
Plan	Price	Details
Standard	$119 / month
Standard	$99 / month

Included in all plans

1,000 optimizations per day
Standard metrics
Custom conversions
Email notifications
Slack notifications
Channels: Google Ads, LinkedIn Ads, Meta Ads, YouTube Ads
Daily & hourly runs
AI budget optimization (coming soon)
Multi-step rules

Calculate your cost View full pricing

Is Sami worth the price?

Good value

Sami's pricing is competitive for multi-channel ad optimization, but the identical feature sets at $99 and $119 per month create confusion.

The lower $99 tier offers strong value for small to mid-size teams needing 1,000 daily optimizations across four major platforms. Best for budget-conscious advertisers who prefer predictable flat fees over ad-spend-based pricing.

Full Sami pricing: every plan, hidden costs and alternatives

How Sami's pricing compares

At $99/mo, billed monthly, Sami is the most premium of its 4 comparable direct competitors.

$18

$44

$45

Sami

$99

Entry paid plan, monthly price, billed monthly. Pricing checked Oct 17, 2026.

Sami by the numbers

Toolradar data: Sami's entry paid plan ($99/mo, billed monthly) ranks #27 of 32 for price among the Advertising tools with a verified entry price and no stated unit, where the median is $39/mo. As of Oct 2026.

Sami compared with 97 Advertising tools on Toolradar, as of Oct 2026
Metric	Sami	Peer median	Position (1 is best)
Entry paid plan	$99/mo, billed monthly	$39/mo	#27 of 32 tools with no stated price unit, verified price
Free plan	No	27% have one	n/a
Listed as an alternative to	2 tools	2	#46 of 97 (joint)

Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Advertising data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Sami by the numbers”, Oct 2026.

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Sami FAQ

What kinds of tasks can Sami automate?

Sami automates budget protection (e.g., pausing campaigns when monthly spend reaches the max budget), bid management, ad fatigue detection, and performance optimization by automatically cutting underperforming ads and boosting winners. It also sends real-time alerts for budget milestones like 25%, 50%, and 75% spend.

Will Sami make changes I don’t approve?

Sami is designed to run autonomously based on the pre-built automations you select. You choose which automations to enable, and it executes them without requiring manual approval for each action. However, you can monitor all changes via real-time Slack or email notifications and adjust settings at any time.

Which platforms does Sami support?

Sami currently supports Google Ads, LinkedIn Ads, Meta Ads (Facebook/Instagram), and YouTube Ads. It does not yet support other platforms like TikTok, Pinterest, or Snapchat.

Is this just for big teams or agencies?

No, Sami is built for advertisers of all sizes, including freelancers, small businesses, and large agencies. The pricing is designed to be scalable, and the setup process works for single accounts or multiple client portfolios.

What makes Sami different from other tools?

Sami differentiates itself by offering pre-built automations that require no rule-building, a unified budget pacing dashboard across all connected ad accounts, and 24/7 automatic optimization that cuts losers and boosts winners in real time. It also provides daily snapshots and Slack/email notifications to keep users informed without needing to log into ad managers.

Can I try Sami before committing?

Yes, Sami offers a 14-day free trial so you can test the platform and its automations before purchasing a subscription.

How does Sami handle budget pacing across multiple accounts?

Sami provides a unified view of every account's budget pacing, showing month-to-date, 7-day, and daily average spend. You can instantly see which accounts are on track, overpacing, or underpacing without logging into each ad manager individually.

Does Sami support custom conversions and metrics?

Yes, Sami supports custom conversions and standard metrics, allowing you to tailor optimization to your specific KPIs and goals.

How does Sami pricing compare with other Advertising tools?

Sami's entry paid plan ($99/mo, billed monthly) ranks #27 of 32 for price among the Advertising tools with a verified entry price and no stated unit, where the median is $39/mo. Prices are read on each vendor's own pricing page and compared only with tools priced on the same basis. Source: Toolradar, Oct 2026.

Source: sami.bot

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