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Tracked since2026
0 reviews trackedThe Bottom Line
Entry price
Paid plans only
Biggest pro
Significant time savings by eliminating manual ad monitoring
Biggest con
AI budget optimization feature is listed as coming soon, not yet available
TL;DR - Sami
- Automatically cuts underperforming ads and boosts winners 24/7 across Google, LinkedIn, Meta, and YouTube.
- Saves 5+ hours per week and reduces wasted ad spend by 30-40%.
- Provides a unified budget pacing dashboard and real-time Slack/email notifications.
Pricing: Paid only
Best for: Enterprises & pros
What is Sami?
Sami is an AI and ad automation platform that helps advertisers and agencies optimize their digital ad campaigns across Google Ads, LinkedIn Ads, Meta Ads, and YouTube Ads. It watches campaigns 24/7, automatically cutting underperforming ads and boosting winners to prevent wasted spend. Users connect their ad accounts, set budgets and KPIs, and Sami handles the rest—pausing campaigns that exceed budget, managing bids, and detecting ad fatigue. The platform provides a unified dashboard for budget pacing across all accounts and sends daily snapshots and real-time alerts via Slack or email, so users stay informed without logging into multiple ad managers. Sami is designed for advertisers of all sizes, from freelancers to agencies, and offers pre-built automations that require no rule-building.
Pros & Cons
Pros
- Significant time savings by eliminating manual ad monitoring
- Reduces wasted ad spend through automatic optimization
- Easy setup with pre-built automations—no rule-building required
Cons
- AI budget optimization feature is listed as coming soon, not yet available
- Limited to four ad platforms (Google, LinkedIn, Meta, YouTube); no support for other networks like TikTok or Pinterest
Key Features
24/7 automated ad optimization (cut losers, boost winners)Unified budget pacing dashboard for all connected accountsPre-built automations for budget protection, bid management, and ad fatigue detectionReal-time Slack and email notifications for automation events and budget milestonesSupports Google Ads, LinkedIn Ads, Meta Ads, and YouTube AdsDaily and hourly automation runsCustom conversion tracking and standard metricsMulti-step rules for complex automation sequences
Pricing
Paid
Sami offers paid plans. Visit their website for current pricing details.
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Sami FAQ
What kinds of tasks can Sami automate?
Sami automates budget protection (e.g., pausing campaigns when monthly spend reaches the max budget), bid management, ad fatigue detection, and performance optimization by automatically cutting underperforming ads and boosting winners. It also sends real-time alerts for budget milestones like 25%, 50%, and 75% spend.
Will Sami make changes I don’t approve?
Sami is designed to run autonomously based on the pre-built automations you select. You choose which automations to enable, and it executes them without requiring manual approval for each action. However, you can monitor all changes via real-time Slack or email notifications and adjust settings at any time.
Which platforms does Sami support?
Sami currently supports Google Ads, LinkedIn Ads, Meta Ads (Facebook/Instagram), and YouTube Ads. It does not yet support other platforms like TikTok, Pinterest, or Snapchat.
Is this just for big teams or agencies?
No, Sami is built for advertisers of all sizes, including freelancers, small businesses, and large agencies. The pricing is designed to be scalable, and the setup process works for single accounts or multiple client portfolios.
What makes Sami different from other tools?
Sami differentiates itself by offering pre-built automations that require no rule-building, a unified budget pacing dashboard across all connected ad accounts, and 24/7 automatic optimization that cuts losers and boosts winners in real time. It also provides daily snapshots and Slack/email notifications to keep users informed without needing to log into ad managers.
Can I try Sami before committing?
Yes, Sami offers a 14-day free trial so you can test the platform and its automations before purchasing a subscription.
How does Sami handle budget pacing across multiple accounts?
Sami provides a unified view of every account's budget pacing, showing month-to-date, 7-day, and daily average spend. You can instantly see which accounts are on track, overpacing, or underpacing without logging into each ad manager individually.
Does Sami support custom conversions and metrics?
Yes, Sami supports custom conversions and standard metrics, allowing you to tailor optimization to your specific KPIs and goals.
Source: sami.bot