Metricool vs Zoho Social: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Metricool and Zoho Social side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Zoho Social leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Best for you if:
- • You want social media analytics
Zoho Social
Manage your social media presence, schedule posts, monitor engagement, and analyze performance.
Best for you if:
- • You want comprehensive features for scheduling, monitoring, and analytics
| At a Glance | Metricool | |
|---|---|---|
Starts at | Free plan, paid from $25/mo flat, billed monthly Starter plan | Free plan |
Category | Social Media Management Marketing | Social Media Management Marketing |
Rating | 4.4/5 G2 4.4 102 reviews | 4.7/5 Capterra 4.7 · G2 4.6 6,408 reviews |
Free plan | Yes | Yes |
Watch out for | Overage fees for exceeding post limits | n/a |
Choose Metricool or Zoho Social?
Choose Metricool if
- You want social media analytics
- You want scheduling included
Choose Zoho Social if
- You want comprehensive features for scheduling, monitoring, and analytics
- You want supports a wide range of social media platforms, including newer ones like TikTok and Threads
In-Depth Analysis
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
The Free tier is generous for individuals or very small operations.
Watch out
Overage fees for exceeding post limits
Strengths
- Pro: Social media analytics
- Pro: Scheduling included
- Pro: Fair pricing
- Pro: Good reporting
- Pro: Multi-platform
Weaknesses
- Con: Limited free tier
- Con: UI could improve
- Con: Some features basic
- Con: API limitations
- Con: Less known
Key features
Zoho Social
Manage your social media presence, schedule posts, monitor engagement, and analyze performance.
Strengths
- Pro: Comprehensive features for scheduling, monitoring, and analytics.
- Pro: Supports a wide range of social media platforms, including newer ones like TikTok and Threads.
- Pro: Offers robust collaboration tools for teams and agencies.
- Pro: Includes AI assistance for content creation and replies.
- Pro: Provides detailed reporting and insights into audience engagement.
Weaknesses
- Con: The free plan is limited to one brand and six channels.
- Con: Advanced features like custom reports and CRM integration are only available in higher-tier plans.
- Con: The pricing structure for agencies might become complex with add-ons for more brands and team members.
Key features
Plans and prices: Metricool vs Zoho Social
| Tool | Plans and prices | Source |
|---|---|---|
| Metricool |
| metricool.com/pricing read Nov 2, 2026 |
| Zoho Social | No plan prices on file | zoho.com |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Metricool pricing and Zoho Social pricing.
Key Takeaways
Metricool
- Choose if you want plan, measure, and manage social media content and ads all in one powerful platform
Zoho Social
- Higher user rating: 4.7/5 vs 4.4/5
What the data shows
On the data below, Zoho Social leads on higher user rating. We do not name an overall winner for this pair.
- Zoho Social has the higher user rating (4.4/5 from 102 reviews for Metricool, 4.7/5 from 6,408 reviews for Zoho Social).
- Metricool starts at $25/mo flat, billed monthly; Zoho Social has no public paid plan price on file.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Metricool and Zoho Social compare in 2026?
On the data below, Zoho Social leads on higher user rating. We do not name an overall winner for this pair. Zoho Social has the higher user rating (4.4/5 from 102 reviews for Metricool, 4.7/5 from 6,408 reviews for Zoho Social). Metricool starts at $25/mo flat, billed monthly; Zoho Social has no public paid plan price on file. Both have a free plan.
What are Metricool and Zoho Social used for?
Metricool: Plan, measure, and manage social media content and ads all in one powerful platform. Zoho Social: Manage your social media presence, schedule posts, monitor engagement, and analyze performance.
What does Metricool cost vs Zoho Social?
Metricool's cheapest paid plan is Starter at $25/mo flat, billed monthly; it also has a free plan. Zoho Social has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Nov 2, 2026.
What's the main difference between Metricool and Zoho Social?
Metricool's main strength: social media analytics. Zoho Social's main strength: comprehensive features for scheduling, monitoring, and analytics.