Microsoft Clarity vs Clicky: Which is Better in 2026?
Choosing between Microsoft Clarity and Clicky comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Microsoft Clarity is our overall pick for web analytics workflows. Pick Clicky if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Microsoft Clarity
Free heatmaps and session recordings
Best for you if:
- • You need something completely free
- • Microsoft Clarity is a free behavior analytics tool with session recordings
- • It provides heatmaps, recordings, and insights without sampling limits
Clicky
Real-time web analytics with heatmaps
Best for you if:
- • Clicky is a real-time web analytics platform focused on privacy and simplicity
- • It provides instant visitor tracking, heatmaps, and uptime monitoring without data sampling
| At a Glance |  Microsoft Clarity |  Clicky |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Web Analytics | Web Analytics |
Rating | 4.6/5 | 4.5/5 |
Free plan | Yes | Yes |
Choose Microsoft Clarity or Clicky?
Choose Microsoft Clarity if
Free heatmaps and session recordings
- Free heatmaps and recordings
- Easy setup
- Good insights
- You want a fully free tool (Clicky requires payment)
Choose Clicky if
Real-time web analytics with heatmaps
- Real-time analytics
- Privacy friendly
- Heatmaps included
| Feature | Microsoft Clarity | Clicky |
|---|---|---|
| Pricing Model | Free | Freemium |
| User Rating | ★4.6/5 88 reviews | ★4.5/5 38 reviews |
| Categories | Web AnalyticsHeatmaps | Web AnalyticsHeatmaps |
In-Depth Analysis
Microsoft Clarity
Free heatmaps and session recordings
Strengths
- +Free heatmaps and recordings
- +Easy setup
- +Good insights
- +GDPR compliant option
- +Unlimited traffic
Weaknesses
- -Less features than paid tools
- -Microsoft ecosystem
- -Privacy concerns
- -Basic analytics
- -Limited filtering
Key features
Clicky
Real-time web analytics with heatmaps
Strengths
- +Real-time analytics
- +Privacy friendly
- +Heatmaps included
- +Fair pricing
- +Good for small sites
Weaknesses
- -UI dated
- -Less features than GA
- -Limited integrations
- -Reporting basic
- -Updates slow
Key features
Pricing: Microsoft Clarity vs Clicky
| Plan | Microsoft Clarity | Clicky |
|---|---|---|
| Tier 1 | Free Free | Free Free |
| Tier 2 | N/A | $9.99 month Pro |
| Tier 3 | N/A | $14.99 month Pro Plus |
| Tier 4 | N/A | $19.99 month Pro Platinum |
Pricing verified from each vendor's public pricing page. Compare in detail on Microsoft Clarity pricing and Clicky pricing.
Who Should Use What?
On a budget?
Microsoft Clarity is free. Clicky is freemium.
Go with: Microsoft Clarity
Want the highest-rated option?
Microsoft Clarity: 4.6/5 (88 reviews). Clicky: 4.5/5 (38 reviews).
Go with: Microsoft Clarity
Value user reviews?
Microsoft Clarity: 88 reviews (4.6/5). Clicky: 38 reviews (4.5/5).
Go with: Microsoft Clarity
3 Questions to Help You Decide
What's your budget?
Microsoft Clarity is free. Clicky is freemium. Go with Microsoft Clarity if free matters most.
What's your use case?
Both are web analytics tools. Compare their specific features to decide.
How important are ratings?
Microsoft Clarity is rated higher: 4.6/5 vs 4.5/5.
Key Takeaways
Microsoft Clarity
- Higher user rating: 4.6/5 vs 4.5/5
- Larger review base (88 reviews)
- Completely free
- Our pick for this comparison
Clicky
- Choose if you want real-time web analytics with heatmaps
The Bottom Line
Microsoft Clarity is our pick.
Frequently Asked Questions
Is Microsoft Clarity or Clicky better?
Microsoft Clarity is rated in our evaluation. Microsoft Clarity is free and Clicky is freemium.
What are Microsoft Clarity and Clicky used for?
Microsoft Clarity: Free heatmaps and session recordings. Clicky: Real-time web analytics with heatmaps.
What does Microsoft Clarity cost vs Clicky?
Microsoft Clarity is completely free. Clicky is freemium (free tier + paid plans). Visit their websites for detailed pricing.