Microsoft Clarity vs Clicky: Which is Better in 2026?
Choosing between Microsoft Clarity and Clicky comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Microsoft Clarity wins this matchup. Google Analytics is our overall Web Analytics pick. Google Analytics is our free Web Analytics pick. Pick Clicky if you need a free tier to start with.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Microsoft Clarity
Free heatmaps and session recordings
Best for you if:
- • You want a fully free tool (Clicky requires payment)
Clicky
Real-time web analytics with heatmaps
Best for you if:
- • You want real-time analytics
| At a Glance | Microsoft Clarity | Clicky |
|---|---|---|
Starts at | Free 100% free | Free Free plan |
Category | Web Analytics Heatmaps | Web Analytics Heatmaps |
Rating | 4.6/5 Capterra 4.8 · G2 4.5 · SourceForge 4.0 113 reviews | 4.6/5 Capterra 4.7 · G2 4.5 71 reviews |
Free plan | Yes | Yes |
Watch out for | Potential for data storage limits (unspecified). | Annual billing saves ~20% |
Choose Microsoft Clarity or Clicky?
Choose Microsoft Clarity if
- You want a fully free tool (Clicky requires payment)
- You want free heatmaps and recordings
- You want easy setup
Choose Clicky if
- You want real-time analytics
- You want privacy friendly
In-Depth Analysis
Microsoft Clarity
Free heatmaps and session recordings
Microsoft Clarity offers an exceptionally generous pricing model, being entirely free.
Watch out
Potential for data storage limits (unspecified).
Strengths
- Pro: Free heatmaps and recordings
- Pro: Easy setup
- Pro: Good insights
- Pro: GDPR compliant option
- Pro: Unlimited traffic
Weaknesses
- Con: Less features than paid tools
- Con: Microsoft ecosystem
- Con: Privacy concerns
- Con: Basic analytics
- Con: Limited filtering
Key features
Clicky
Real-time web analytics with heatmaps
Clicky's pricing is quite generous, especially for smaller websites.
Watch out
Annual billing saves ~20%
Strengths
- Pro: Real-time analytics
- Pro: Privacy friendly
- Pro: Heatmaps included
- Pro: Fair pricing
- Pro: Good for small sites
Weaknesses
- Con: UI dated
- Con: Less features than GA
- Con: Limited integrations
- Con: Reporting basic
- Con: Updates slow
Key features
Pricing: Microsoft Clarity vs Clicky
| Plan | Microsoft Clarity | Clicky |
|---|---|---|
| Tier 1 | Free Free | Free Free |
| Tier 2 | N/A | $9.99 month Pro |
| Tier 3 | N/A | $14.99 month Pro Plus |
| Tier 4 | N/A | $19.99 month Pro Platinum |
Pricing verified from each vendor's public pricing page. Compare in detail on Microsoft Clarity pricing and Clicky pricing.
Key Takeaways
Microsoft Clarity
- Larger review base (113 reviews)
- Completely free
- Our pick for this comparison
Clicky
- Choose if you want real-time web analytics with heatmaps
The Bottom Line
Microsoft Clarity wins this matchup. Google Analytics is our overall Web Analytics pick. Google Analytics is our free Web Analytics pick.
Frequently Asked Questions
Is Microsoft Clarity or Clicky better in 2026?
Microsoft Clarity wins this matchup. Google Analytics is our overall Web Analytics pick. Google Analytics is our free Web Analytics pick. Pick Microsoft Clarity for web analytics workflows (main strength: free heatmaps and recordings). Pick Clicky for web analytics workflows (main strength: real-time analytics).
What are Microsoft Clarity and Clicky used for?
Microsoft Clarity: Free heatmaps and session recordings. Clicky: Real-time web analytics with heatmaps.
What does Microsoft Clarity cost vs Clicky?
Microsoft Clarity is free. Clicky's paid plans start at Free (Pro).
What's the main difference between Microsoft Clarity and Clicky?
Microsoft Clarity's main strength: free heatmaps and recordings. Clicky's main strength: real-time analytics.