Microsoft Clarity vs Matomo: Which Should You Choose in 2026?
Choosing between Microsoft Clarity and Matomo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Microsoft Clarity
Free heatmaps and session recordings
Best for you if:
- • You need something completely free
- • Microsoft Clarity is a free behavior analytics tool with session recordings
- • It provides heatmaps, recordings, and insights without sampling limits
Matomo
Open-source web analytics alternative to GA
Best for you if:
- • Matomo is an open-source web analytics platform alternative to Google Analytics
- • It provides privacy-compliant analytics with full data ownership
| At a Glance |  Microsoft Clarity |  Matomo |
|---|---|---|
Price | Free | Free + Paid |
Best For | Web Analytics | Web Analytics |
Rating | 80/100 | 80/100 |
| Feature | Microsoft Clarity | Matomo |
|---|---|---|
| Pricing Model | Free | Freemium |
| Editorial Score | 80 | 80 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Web AnalyticsHeatmaps | Web AnalyticsProduct Analytics |
Understanding the Differences
Both Microsoft Clarity and Matomo solve similar problems, but they approach them differently.Microsoft Clarity positions itself as "free heatmaps and session recordings" while Matomofocuses on "open-source web analytics alternative to ga". These differences matter depending on what you're trying to accomplish.
When to Choose Microsoft Clarity
Microsoft Clarity makes sense if you're looking for a completely free solution.
When to Choose Matomo
Matomo is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Microsoft Clarity lets you get started without pulling out your credit card.
We'd pick: Microsoft Clarity
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Matomo is built for teams that are leveling up.
We'd pick: Matomo
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: Microsoft Clarity
Still not sure? Answer these 3 questions
How much can you spend?
Nothing at all? Microsoft Clarity is completely free.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Microsoft Clarity higher (80/100). But the community has upvoted Matomo more (0 votes). Pick your source of truth.
Key Takeaways
What Microsoft Clarity Does Better
- Our recommendation for most use cases
Consider Matomo If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Microsoft Clarity (80/100). But the honest answer is that "better" depends on your situation. Microsoft Clarity scores higher in our analysis, but Matomo might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Microsoft Clarity or Matomo better?
Based on our analysis, Microsoft Clarity scores higher with 80/100. Microsoft Clarity isfree while Matomo is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Microsoft Clarity to Matomo easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Microsoft Clarity and Matomo offer free trials?
Most software in this category offers free trials or free tiers. Microsoft Clarity is completely free.Matomo is freemium with a free tier. Visit their websites for current trial offers.