Mixpanel vs Smartlook: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Mixpanel and Smartlook side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Mixpanel
Product analytics for mobile and web
Best for you if:
- • You want powerful event-based analytics model
Smartlook
Session replay, no longer sold: shuts down September 30, 2027
Best for you if:
- • You want session recordings
| At a Glance | Mixpanel | Smartlook |
|---|---|---|
Starts at | Free plan, paid from $20/mo, billed monthly Growth plan | Free plan |
Category | Product Analytics Web Analytics | Web Analytics Product Analytics |
Rating | 4.5/5 G2 4.5 · Capterra 4.5 1,518 reviews | 4.6/5 G2 4.6 874 reviews |
Free plan | Yes | Yes |
Choose Mixpanel or Smartlook?
Choose Mixpanel if
- You want powerful event-based analytics model
- You want generous free tier with 20M events/month
- You work in product analytics, not web analytics
Choose Smartlook if
- You want session recordings
- You want good analytics
- You work in web analytics, not product analytics
In-Depth Analysis
Mixpanel
Product analytics for mobile and web
Mixpanel's free tier (1M events) is generous.
Strengths
- Pro: Powerful event-based analytics model
- Pro: Generous free tier with 20M events/month
- Pro: Intuitive funnel and retention reports
- Pro: Strong mobile app analytics
- Pro: Good integration ecosystem
Weaknesses
- Con: Learning curve for complex queries
- Con: Can get expensive at scale
- Con: Data modeling requires planning
- Con: Limited session replay features
- Con: Some advanced features need Growth plan
Key features
Smartlook
Session replay, no longer sold: shuts down September 30, 2027
Smartlook was discontinued for new customers on May 31, 2026.
Strengths
- Pro: Session recordings
- Pro: Good analytics
- Pro: Mobile support
- Pro: Fair pricing
- Pro: Active development
Weaknesses
- Con: Privacy concerns
- Con: Storage limits
- Con: Better alternatives exist
- Con: Learning curve
- Con: Feature gaps
Key features
Plans and prices: Mixpanel vs Smartlook
| Tool | Plans and prices | Source |
|---|---|---|
| Mixpanel |
| mixpanel.com/pricing read Oct 20, 2026 |
| Smartlook | No plan prices on file | smartlook.com read Oct 30, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Mixpanel pricing and Smartlook pricing.
Key Takeaways
Mixpanel
- Choose if you want product analytics for mobile and web
Smartlook
- Choose if you want session replay, no longer sold: shuts down September 30, 2027
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 1,518 reviews for Mixpanel, 4.6/5 from 874 reviews for Smartlook).
- Mixpanel starts at $20/mo, billed monthly; Smartlook has no public paid plan price on file.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Mixpanel and Smartlook compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.5/5 from 1,518 reviews for Mixpanel, 4.6/5 from 874 reviews for Smartlook). Mixpanel starts at $20/mo, billed monthly; Smartlook has no public paid plan price on file. Both have a free plan.
What are Mixpanel and Smartlook used for?
Mixpanel: Product analytics for mobile and web. Smartlook: Session replay, no longer sold: shuts down September 30, 2027.
What does Mixpanel cost vs Smartlook?
Mixpanel's cheapest paid plan is Growth at $20/mo, billed monthly; it also has a free plan. Smartlook has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 30, 2026.
What's the main difference between Mixpanel and Smartlook?
Mixpanel's main strength: powerful event-based analytics model. Smartlook's main strength: session recordings.