Moz Pro vs Raven Tools: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Moz Pro and Raven Tools side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Moz Pro leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Moz Pro
SEO software for smarter marketing
Best for you if:
- • You want domain Authority metric
Raven Tools
All-in-one platform for SEO tools, client reporting, and marketing data analysis.
Best for you if:
- • You want all-in-one platform reduces need for multiple subscriptions
| At a Glance | Moz Pro | Raven Tools |
|---|---|---|
Starts at | From $49/seat/mo, billed monthly Starter plan | From $49/mo, billed monthly Small Biz plan |
Category | SEO Tools Marketing | SEO Tools Marketing |
Rating | 4.4/5 G2 4.3 · Capterra 4.5 958 reviews | 4.2/5 G2 4.2 154 reviews |
Free plan | No | No |
Watch out for | Overage fees for exceeding keyword/crawl limits | Overage fees not explicitly stated for exceeding limits. |
Choose Moz Pro or Raven Tools?
Choose Moz Pro if
- You want domain Authority metric
- You want educational resources
Choose Raven Tools if
- You want all-in-one platform reduces need for multiple subscriptions
- You want automated and customizable reporting saves significant time
In-Depth Analysis
Moz Pro
SEO software for smarter marketing
The value improves slightly at the Medium ($179) and Large ($299) tiers for growing businesses needing more extensive SEO capabilities.
Watch out
Overage fees for exceeding keyword/crawl limits
Strengths
- Pro: Domain Authority metric
- Pro: Educational resources
- Pro: Beginner friendly
Weaknesses
- Con: Smaller link index
- Con: Less data than competitors
Key features
Raven Tools
All-in-one platform for SEO tools, client reporting, and marketing data analysis.
Raven Tools' pricing is on the higher side compared to some competitors, especially for smaller businesses.
Watch out
Overage fees not explicitly stated for exceeding limits.
Strengths
- Pro: All-in-one platform reduces need for multiple subscriptions.
- Pro: Automated and customizable reporting saves significant time.
- Pro: Integrates data from a wide array of SEO, PPC, and social sources.
- Pro: White label options are available for agencies.
- Pro: Detailed website audits with actionable checklists.
Weaknesses
- Con: No free tier available, only paid plans.
- Con: Pricing can be substantial for larger agencies or extensive usage.
- Con: Reliance on third-party data sources (e.g., Majestic, Moz) means data quality is dependent on those providers.
Key features
Plans and prices: Moz Pro vs Raven Tools
| Tool | Plans and prices | Source |
|---|---|---|
| Moz Pro |
| moz.com/pricing read Oct 31, 2026 |
| Raven Tools |
| raventools.com/pricing read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Moz Pro pricing and Raven Tools pricing.
Key Takeaways
Moz Pro
- Higher user rating: 4.4/5 vs 4.2/5
Raven Tools
- Choose if you want all-in-one platform for SEO tools, client reporting, and marketing data analysis
What the data shows
On the data below, Moz Pro leads on higher user rating. We do not name an overall winner for this pair.
- Moz Pro has the higher user rating (4.4/5 from 958 reviews for Moz Pro, 4.2/5 from 154 reviews for Raven Tools).
- Both start at the same entry price ($49/seat/mo, billed monthly).
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Moz Pro and Raven Tools compare in 2026?
On the data below, Moz Pro leads on higher user rating. We do not name an overall winner for this pair. Moz Pro has the higher user rating (4.4/5 from 958 reviews for Moz Pro, 4.2/5 from 154 reviews for Raven Tools). Both start at the same entry price ($49/seat/mo, billed monthly).
What are Moz Pro and Raven Tools used for?
Moz Pro: SEO software for smarter marketing. Raven Tools: All-in-one platform for SEO tools, client reporting, and marketing data analysis.
What does Moz Pro cost vs Raven Tools?
Moz Pro's cheapest paid plan is Starter at $49/seat/mo, billed monthly. Raven Tools's cheapest paid plan is Small Biz at $49/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Moz Pro and Raven Tools?
Moz Pro's main strength: domain Authority metric. Raven Tools's main strength: all-in-one platform reduces need for multiple subscriptions.