Moz vs Wellows: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Moz and Wellows side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Wellows leads on lower entry price and a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Moz
SEO software and analytics platform
Best for you if:
- • You want established SEO tool
Wellows
Track and optimize your brand's visibility and citations across leading AI platforms.
Best for you if:
- • You want a free tier before you commit
| At a Glance | Moz | Wellows |
|---|---|---|
Starts at | From $49/seat/mo, billed monthly Entry-level plan | Free plan, paid from $37/mo, billed monthly Lite plan |
Category | SEO Tools Marketing | SEO Tools Marketing |
Rating | 4.5/5 Capterra 4.5 350 reviews | n/a |
Free plan | No | Yes |
Watch out for | Overage fees for exceeding limits | n/a |
Choose Moz or Wellows?
Choose Moz if
- You want established SEO tool
- You want good link analysis
Choose Wellows if
- You want a free tier before you commit
- You want focuses specifically on AI citations, not just general mentions
- You want provides actionable insights for content creation and optimization tailored for AI
- Budget matters ($37/mo, billed monthly vs $49/seat/mo, billed monthly)
In-Depth Analysis
Moz
SEO software and analytics platform
This pricing structure is best suited for established businesses or agencies with a clear need for comprehensive SEO data and a budget to match.
Watch out
Overage fees for exceeding limits
Strengths
- Pro: Established SEO tool
- Pro: Good link analysis
- Pro: Domain authority standard
- Pro: Good learning resources
- Pro: Community
Weaknesses
- Con: Expensive
- Con: Data freshness varies
- Con: UI dated
- Con: Less features than Ahrefs
- Con: Slower updates
Key features
Wellows
Track and optimize your brand's visibility and citations across leading AI platforms.
Wellows offers a fair pricing structure, especially with its robust free tier and the 'Essential' plan at $97/domain/month providing significant value for growing brands.
Strengths
- Pro: Focuses specifically on AI citations, not just general mentions.
- Pro: Provides actionable insights for content creation and optimization tailored for AI.
- Pro: Offers competitive analysis to benchmark AI visibility against rivals.
- Pro: Integrates with Google Search Console for a holistic view of search performance.
- Pro: Supports monitoring across multiple leading AI platforms.
Weaknesses
- Con: Requires a credit card for the 7-day free trial.
- Con: Lite plan only supports OpenAI monitoring, limiting broader AI platform insights.
- Con: Pricing is per domain, which can add up for businesses managing many brands.
Key features
Plans and prices: Moz vs Wellows
| Tool | Plans and prices | Source |
|---|---|---|
| Moz |
| moz.com/pricing read Nov 1, 2026 |
| Wellows |
| wellows.com/pricing read Oct 20, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Moz pricing and Wellows pricing.
Key Takeaways
Moz
- Choose if you want SEO software and analytics platform
Wellows
- Lower entry price: $37/mo, billed monthly vs $49/seat/mo, billed monthly
- Has a free plan
What the data shows
On the data below, Wellows leads on lower entry price and a free plan. We do not name an overall winner for this pair.
- Only Moz has a published user rating (4.5/5 from 350 reviews); Wellows has none we can show.
- Wellows has the lower entry price: $37/mo, billed monthly (Lite) against $49/seat/mo, billed monthly (Entry-level) for Moz.
- Only Wellows has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Moz and Wellows compare in 2026?
On the data below, Wellows leads on lower entry price and a free plan. We do not name an overall winner for this pair. Only Moz has a published user rating (4.5/5 from 350 reviews); Wellows has none we can show. Wellows has the lower entry price: $37/mo, billed monthly (Lite) against $49/seat/mo, billed monthly (Entry-level) for Moz. Only Wellows has a free plan.
What are Moz and Wellows used for?
Moz: SEO software and analytics platform. Wellows: Track and optimize your brand's visibility and citations across leading AI platforms.
What does Moz cost vs Wellows?
Moz's cheapest paid plan is Entry-level at $49/seat/mo, billed monthly. Wellows's cheapest paid plan is Lite at $37/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Moz and Wellows?
Moz's main strength: established SEO tool. Wellows's main strength: focuses specifically on AI citations, not just general mentions.