Observe.ai vs Gladly: Which Should You Choose in 2026?
Choosing between Observe.ai and Gladly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Observe.ai
AI Agents for customer experience: Automate interactions, augment agents, and analyze conversations.
Best for you if:
- • You want the higher-rated option (9.0/10 vs 8.2/10)
- • You need ai agents features specifically
- • Deploys AI agents for end-to-end automation of customer interactions via voice and chat.
- • Augments human agents with AI Copilots and provides Conversation Intelligence for 100% interaction analysis.
Gladly
Customer service platform focused on people
Best for you if:
- • You need help desk features specifically
- • Gladly is a customer service platform built around people, not tickets
- • It provides a single conversation history across all channels with AI assistance
| At a Glance |  Observe.ai |  Gladly |
|---|---|---|
Price | Paid | Paid |
Best For | AI Agents | Help Desk |
Rating | 90/100 | 82/100 |
| Feature | Observe.ai | Gladly |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 90 | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | AI AgentsAI for Customer Service | Help DeskCall Center |
Understanding the Differences
Both Observe.ai and Gladly solve similar problems, but they approach them differently.Observe.ai positions itself as "ai agents for customer experience: automate interactions, augment agents, and analyze conversations." while Gladlyfocuses on "customer service platform focused on people". These differences matter depending on what you're trying to accomplish.
When to Choose Observe.ai
Observe.ai makes sense if you're looking for a comprehensive paid solution. With a score of 90/100, it's our top pick in this comparison.
When to Choose Gladly
Gladly is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
Neither is free, but both have their value. Test them both and see which clicks.
We'd pick: Gladly
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Observe.ai handles scale better in our testing.
We'd pick: Observe.ai
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Observe.ai is built for organizations like yours.
We'd pick: Observe.ai
Still not sure? Answer these 3 questions
How much can you spend?
Both are paid tools. If money isn't the issue, go with Observe.ai—it scored higher.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Observe.ai higher (90/100). But the community has upvoted Gladly more (0 votes). Pick your source of truth.
Key Takeaways
What Observe.ai Does Better
- Higher overall score (90/100)
- Our recommendation for most use cases
Consider Gladly If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Observe.ai (90/100). But the honest answer is that "better" depends on your situation. Observe.ai scores higher in our analysis, but Gladly might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Observe.ai or Gladly better?
Based on our analysis, Observe.ai scores higher with 90/100. Observe.ai ispaid while Gladly is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Observe.ai to Gladly easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Observe.ai and Gladly offer free trials?
Most software in this category offers free trials or free tiers. Observe.ai is paid with potential trial.Gladly is paid with potential trial. Visit their websites for current trial offers.