Phrase vs Smartling: Which Should You Choose in 2026?
Choosing between Phrase and Smartling comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Phrase
Enterprise localization platform
Best for you if:
- • You need cms features specifically
- • Comprehensive localization and translation platform powered by AI.
- • Automates multilingual content delivery with high speed, accuracy, and scalability.
Smartling
End-to-end localization & translation services for global growth powered by AI.
Best for you if:
- • You want the higher-rated option (9.0/10 vs 8.4/10)
- • You need translation features specifically
- • AI-powered translation and localization platform for various content types.
- • Automates up to 99% of the translation process with 50+ integrations and APIs.
| At a Glance |  Phrase |  Smartling |
|---|---|---|
Price | Paid | Paid |
Best For | CMS | Translation |
Rating | 84/100 | 90/100 |
| Feature | Phrase | Smartling |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 84 | 90 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | CMSTranslation | TranslationAI Assistants |
How Phrase and Smartling Compare
Phrase
Enterprise localization platform
Paid · 84/100 score
Smartling
End-to-end localization & translation services for global growth powered by AI.
Paid · 90/100 score
Phrase is a cms tool. Smartling is in translation.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Smartling
Want the highest-rated option?
Phrase: 84/100. Smartling: 90/100.
Go with: Smartling
Value user reviews?
Neither has user reviews yet.
Go with: Smartling
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Phrase is a cms tool. Smartling is in translation. Pick the category that matches your needs.
How important are ratings?
Smartling scores higher: 90/100 vs 84/100.
Key Takeaways
Smartling
- Higher score: 90/100 vs 84
- Our pick for this comparison
Phrase
- Better fit for cms
The Bottom Line
Smartling (90/100) is our pick.
Frequently Asked Questions
Is Phrase or Smartling better?
Smartling scores 90/100 in our evaluation. Both are paid.
What are Phrase and Smartling used for?
Phrase: Enterprise localization platform. Smartling: End-to-end localization & translation services for global growth powered by AI..
What does Phrase cost vs Smartling?
Phrase is a paid tool. Smartling is a paid tool. Visit their websites for detailed pricing.