Pickit vs Brandfolder: Which Should You Choose in 2026?
Choosing between Pickit and Brandfolder comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 22, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Pickit
AI-powered Digital Asset Management and Brand Enablement for seamless content control.
Best for you if:
- • You need digital asset management features specifically
- • Centralizes digital asset management with AI for easy access and organization.
- • Ensures brand consistency through an integrated, dynamic brand guide.
Brandfolder
Digital asset management
Best for you if:
- • You want the higher-rated option (9.5/10 vs 0.0/10)
- • You need marketing automation features specifically
- • Enterprise digital asset management platform by Smartsheet for organizing creative assets across 8K video, 3D, and images
- • AI-powered flat search and auto-tagging scans entire library including text in documents and objects in images
| At a Glance |  Pickit |  Brandfolder |
|---|---|---|
Price | Paid | Paid |
Best For | Digital Asset Management | Marketing Automation |
Rating | —/100 | 95/100 |
| Feature | Pickit | Brandfolder |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | — | 95 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Digital Asset Management | Marketing AutomationDigital Asset Management |
How Pickit and Brandfolder Compare
Pickit
AI-powered Digital Asset Management and Brand Enablement for seamless content control.
Paid
Brandfolder
Digital asset management
Paid · 95/100 score
Pickit is a digital asset management tool. Brandfolder is in marketing automation.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Brandfolder
Want the highest-rated option?
Brandfolder scores 95/100. Pickit is unrated.
Go with: Brandfolder
Value user reviews?
Neither has user reviews yet.
Go with: Brandfolder
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Pickit is a digital asset management tool. Brandfolder is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Brandfolder
- Higher score: 95/100 vs unrated
- Our pick for this comparison
Pickit
- Better fit for digital asset management
The Bottom Line
Brandfolder (95/100) is our pick.
Frequently Asked Questions
Is Pickit or Brandfolder better?
Brandfolder scores 95/100 in our evaluation. Both are paid.
What are Pickit and Brandfolder used for?
Pickit: AI-powered Digital Asset Management and Brand Enablement for seamless content control.. Brandfolder: Digital asset management.
What does Pickit cost vs Brandfolder?
Pickit is a paid tool. Brandfolder is a paid tool. Visit their websites for detailed pricing.