Pictory vs Lumen5: Which Should You Choose in 2026?
Choosing between Pictory and Lumen5 comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Pictory
AI video creation from text content
Best for you if:
- • You want the higher-rated option (7.8/10 vs 7.7/10)
- • Pictory is an AI video creation tool for turning scripts into videos
- • It converts blog posts and long-form content into short videos automatically
Lumen5
AI video creation from blog content
Best for you if:
- • Lumen5 is an AI-powered video creation platform for marketing content
- • It transforms blog posts and text into engaging videos automatically
| At a Glance |  Pictory |  Lumen5 |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Video Editing | Video Editing |
Rating | 78/100 | 77/100 |
| Feature | Pictory | Lumen5 |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 78 | 77 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Video EditingContent Marketing | Video EditingMarketing Automation |
How Pictory and Lumen5 Compare
Pictory
AI video creation from text content
Free tier available · 78/100 score
Lumen5
AI video creation from blog content
Free tier available · 77/100 score
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Pictory
Want the highest-rated option?
Pictory: 78/100. Lumen5: 77/100.
Go with: Pictory
Value user reviews?
Neither has user reviews yet.
Go with: Pictory
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are video editing tools. Compare their specific features to decide.
How important are ratings?
Pictory scores higher: 78/100 vs 77/100.
Key Takeaways
Pictory
- Higher score: 78/100 vs 77
- Free tier available
- Our pick for this comparison
Lumen5
The Bottom Line
Pictory (78/100) is our pick.
Frequently Asked Questions
Is Pictory or Lumen5 better?
Pictory scores 78/100 in our evaluation. Both are freemium.
What are Pictory and Lumen5 used for?
Pictory: AI video creation from text content. Lumen5: AI video creation from blog content.
What does Pictory cost vs Lumen5?
Pictory is freemium (free tier + paid plans). Lumen5 is freemium (free tier + paid plans). Visit their websites for detailed pricing.