Promoter.io vs InMoment (formerly Wootric): Which is Better in 2026?
Choosing between Promoter.io and InMoment (formerly Wootric) comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: InMoment (formerly Wootric) is our overall pick for customer feedback workflows. Pick Promoter.io if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Promoter.io
Capture, analyze, and act on customer feedback to drive growth for B2B and e-commerce brands.
Best for you if:
- • You want to try before committing
- • Collects NPS, CSAT, and CES feedback across customer journeys.
- • Automates feedback collection, analysis, and action with flexible workflows.
InMoment (formerly Wootric)
Enterprise experience improvement platform for NPS, CSAT, and customer feedback
Best for you if:
- • Collects customer feedback at key journey points using NPS, CSAT, and CES.
- • Analyzes qualitative data with machine learning to identify themes and sentiment.
| At a Glance |  Promoter.io | |
|---|---|---|
Starts at | FreeFree tier available | Custom |
Best For | Customer Feedback | Customer Feedback |
Rating | - | 4.8/5 |
Free plan | Yes | No |
Choose Promoter.io or InMoment (formerly Wootric)?
Choose Promoter.io if
Capture, analyze, and act on customer feedback to drive growth for B2B and e-commerce brands.
- Comprehensive survey types (NPS, CSAT, CES) for varied feedback.
- Automated workflows streamline feedback management and action.
- Omnichannel distribution maximizes survey response rates.
- You want a free tier before you commit
Choose InMoment (formerly Wootric) if
Enterprise experience improvement platform for NPS, CSAT, and customer feedback
- Quantifies customer experience at key journey points.
- Provides data-driven insights with machine learning for faster decision-making.
- Drives improvement across the organization by engaging stakeholders.
| Feature | Promoter.io | InMoment (formerly Wootric) |
|---|---|---|
| Pricing Model | Freemium | Paid |
| User Rating | No ratings yet | ★4.8/5 59 reviews |
| Categories | Customer FeedbackSurvey Tools | Customer FeedbackAnalytics |
In-Depth Analysis
Promoter.io
Capture, analyze, and act on customer feedback to drive growth for B2B and e-commerce brands.
Strengths
- +Comprehensive survey types (NPS, CSAT, CES) for varied feedback.
- +Automated workflows streamline feedback management and action.
- +Omnichannel distribution maximizes survey response rates.
- +Real-time insights allow for quick issue identification and resolution.
- +Seamless integration with popular e-commerce and support tools.
Weaknesses
- -Specific pricing details are not available on the provided pages.
- -The content mentions both 'Promoter.io' and 'Retently', which could be confusing for users.
Key features
InMoment (formerly Wootric)
Enterprise experience improvement platform for NPS, CSAT, and customer feedback
Strengths
- +Quantifies customer experience at key journey points.
- +Provides data-driven insights with machine learning for faster decision-making.
- +Drives improvement across the organization by engaging stakeholders.
- +Leverages existing systems of record for enhanced customer intelligence.
- +Offers a flexible approach to CX program maturity.
Weaknesses
- -No explicit mention of a free trial or freemium model.
- -Pricing details are not publicly available on the provided pages.
Key features
Pricing: Promoter.io vs InMoment (formerly Wootric)
| Plan | Promoter.io | InMoment (formerly Wootric) |
|---|---|---|
| Tier 1 | N/A | Get Started Now Professional |
| Tier 2 | N/A | Choose Growth Growth |
| Tier 3 | N/A | Contact Us Voice of the Customer |
Pricing verified from each vendor's public pricing page. Compare in detail on Promoter.io pricing and InMoment (formerly Wootric) pricing.
Who Should Use What?
On a budget?
Promoter.io has a free tier. InMoment (formerly Wootric) is paid only.
Go with: Promoter.io
Want the highest-rated option?
InMoment (formerly Wootric) is rated 4.8/5. Promoter.io has no ratings yet.
Go with: InMoment (formerly Wootric)
Value user reviews?
Promoter.io: no ratings yet. InMoment (formerly Wootric): 59 reviews (4.8/5).
Go with: InMoment (formerly Wootric)
3 Questions to Help You Decide
What's your budget?
Promoter.io is freemium. InMoment (formerly Wootric) is paid. Promoter.io lets you start free.
What's your use case?
Both are customer feedback tools. Compare their specific features to decide.
How important are ratings?
InMoment (formerly Wootric) is rated 4.8/5; Promoter.io has no ratings yet.
Key Takeaways
InMoment (formerly Wootric)
- Our pick for this comparison
Promoter.io
- Has a free tier
The Bottom Line
InMoment (formerly Wootric) is our pick. Promoter.io has a free tier if you want to test without paying.
Frequently Asked Questions
Is Promoter.io or InMoment (formerly Wootric) better?
InMoment (formerly Wootric) is rated in our evaluation. Promoter.io is freemium and InMoment (formerly Wootric) is paid.
What are Promoter.io and InMoment (formerly Wootric) used for?
Promoter.io: Capture, analyze, and act on customer feedback to drive growth for B2B and e-commerce brands.. InMoment (formerly Wootric): Enterprise experience improvement platform for NPS, CSAT, and customer feedback.
What does Promoter.io cost vs InMoment (formerly Wootric)?
Promoter.io is freemium (free tier + paid plans). InMoment (formerly Wootric) is a paid tool. Visit their websites for detailed pricing.