RB2B vs ZoomInfo: Which Should You Choose in 2026?
Choosing between RB2B and ZoomInfo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 22, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
RB2B
Identify website visitors and turn anonymous traffic into qualified leads for your sales pipeline.
Best for you if:
- • You want to try before committing
- • Identifies 70-80% of website visitors (people and companies).
- • Provides LinkedIn profiles and email addresses for identified individuals.
ZoomInfo
B2B intelligence platform
Best for you if:
- • You want the higher-rated option (8.5/10 vs 0.0/10)
- • ZoomInfo is a B2B data platform for sales and marketing intelligence
- • It provides company and contact data for prospecting and targeting
| At a Glance |  RB2B | |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Market Intelligence | Market Intelligence |
Rating | —/100 | 85/100 |
| Feature | RB2B | ZoomInfo |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | 85 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Market IntelligenceLead Generation | Market IntelligenceLead Generation |
How RB2B and ZoomInfo Compare
RB2B
Identify website visitors and turn anonymous traffic into qualified leads for your sales pipeline.
Free tier available
ZoomInfo
B2B intelligence platform
Paid · 85/100 score
Who Should Use What?
On a budget?
RB2B has a free tier. ZoomInfo is paid only.
Go with: RB2B
Want the highest-rated option?
ZoomInfo scores 85/100. RB2B is unrated.
Go with: ZoomInfo
Value user reviews?
Neither has user reviews yet.
Go with: ZoomInfo
3 Questions to Help You Decide
What's your budget?
RB2B is freemium. ZoomInfo is paid. RB2B lets you start free.
What's your use case?
Both are market intelligence tools. Compare their specific features to decide.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
ZoomInfo
- Higher score: 85/100 vs unrated
- Our pick for this comparison
RB2B
- Has a free tier
The Bottom Line
ZoomInfo (85/100) is our pick. RB2B has a free tier if you want to test without paying.
Frequently Asked Questions
Is RB2B or ZoomInfo better?
ZoomInfo scores 85/100 in our evaluation. RB2B is freemium and ZoomInfo is paid.
What are RB2B and ZoomInfo used for?
RB2B: Identify website visitors and turn anonymous traffic into qualified leads for your sales pipeline.. ZoomInfo: B2B intelligence platform.
What does RB2B cost vs ZoomInfo?
RB2B is freemium (free tier + paid plans). ZoomInfo is a paid tool. Visit their websites for detailed pricing.