RB2B
Claim this toolIdentify website visitors and turn anonymous traffic into qualified leads for your sales pipeline.
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279 reviews trackedThe Bottom Line
Entry price
Free plan available, paid tiers above
Biggest pro
Quick and easy 5-minute setup to start generating leads.
Biggest con
Person-Level Identity is currently US-only.
TL;DR - RB2B
- Identifies 70-80% of website visitors (people and companies).
- Provides LinkedIn profiles and email addresses for identified individuals.
- Integrates with CRMs, Slack, and other sales tools for lead routing and activation.
Pricing: Free plan available
Best for: Growing teams
4.5/5 across review platforms
What is RB2B?
RB2B is a website visitor identification tool that helps businesses uncover the identities of people and companies visiting their websites. By installing a simple pixel, users can identify 70-80% of their web traffic, receiving names, LinkedIn profiles, and email addresses of real people. This information is then pushed to various integrations like Slack, Teams, and CRMs, enabling sales and marketing teams to act on high-intent signals.
The platform allows users to filter and route "Hot Leads" based on criteria such as company revenue, size, seniority, department, category, and geography. This enables targeted outreach and personalized engagement. RB2B is designed for sales, marketing, and growth teams looking to optimize their website traffic, build reliable pipeline, and improve conversion rates by connecting with prospects at the right time.
Available on: Web
Pros & Cons
Pros
- Quick and easy 5-minute setup to start generating leads.
- High identification rate (70-80%) of website traffic.
- Provides actionable data like LinkedIn profiles and business emails.
- Robust filtering capabilities to identify ideal customer profiles.
- Seamless integration with popular sales and communication platforms.
Cons
- Person-Level Identity is currently US-only.
- Global Company-Level ID requires consent capture for GDPR compliance.
- Coverage for Contact-Level Site ID (US Only) is 15-20% on Starter/Pro plans and 35-45% on Pro+.
Ratings Across the Web
4.5(279 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
Website Visitor Identification (Person and Company-Level ID)LinkedIn Profile and Email Address EnrichmentCustomizable Lead Filtering and Routing (Hot Leads)Integration with CRM, Slack, Teams, and other sales toolsPre-written outreach templatesPageview History and Session Recap ReportingGDPR/CCPA compliant (with consent capture for global person-level ID)Identity Graph Waterfall
Pricing Plans
Free TrialPricing checked Jul 9, 2026
Free
$0 / mo
- Basic Resolution
- Company-Level ID
- Push to Slack
- 150 Monthly Resolutions
- Company-Level Site ID (Global) 15-20% Coverage
- Self-serve knowledge base
Starter
$79 / mo
- Basic Resolution
- Push Linkedin URLs to Slack
- No Email Addresses
- No Other Integrations
- 300 Monthly Resolutions
- Company-Level Site ID (Global) 15-20% Coverage
- Self-serve knowledge base
- AI Chat support
Pro
$149 / mo
- Basic Resolution
- Push LinkedIn URLs to Slack
- Business Email Addresses
- All Other Integrations
- 600 Monthly Resolutions
- 1250 Monthly Resolutions
- 2500 Monthly Resolutions
- Contact-Level Site ID (US Only) 15-20% Coverage
Pro+
$199 / mo
- Premium Resolution
- Push LinkedIn URLs to Slack
- Business Email Addresses
- All Other Integrations
- 600 Monthly Resolutions
- 1,250 Monthly Resolutions
- 2,500 Monthly Resolutions
- 5,000 Monthly Resolutions
How RB2B's pricing compares
At $79/mo, RB2B is the most premium of its 2 direct competitors.
Entry paid plan, monthly. Pricing checked Jul 9, 2026.
Reviews
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4.5/5
Across 279 verified user reviews on G2
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RB2B FAQ
How does RB2B help in generating sales leads?
RB2B identifies anonymous website visitors, providing names, LinkedIn profiles, and email addresses of real people. This information allows sales and marketing teams to turn website traffic into qualified leads by understanding who is visiting their site and acting on high-intent signals.
Which teams benefit most from using RB2B?
Sales, marketing, and growth teams can significantly benefit from RB2B. It helps them optimize website traffic, build a reliable sales pipeline, and improve conversion rates by connecting with prospects at opportune moments.
How does RB2B compare to Lusha for lead identification?
RB2B focuses on identifying anonymous website visitors and providing actionable data like LinkedIn profiles and business emails from that traffic. It boasts a high identification rate of 70-80% of web traffic, allowing for targeted outreach based on real-time website engagement.
What kind of data does RB2B provide about website visitors?
RB2B provides names, LinkedIn profiles, and email addresses of identified visitors. It also allows users to filter 'Hot Leads' based on criteria such as company revenue, size, seniority, department, category, and geography for targeted outreach.
What are the limitations regarding person-level identification with RB2B?
Person-level identity is currently available only for US-based visitors. While global company-level identification is available, it requires consent capture for GDPR compliance, and contact-level site ID coverage varies by plan.
How is RB2B priced?
RB2B offers a free tier for users to get started. Paid plans are available that provide more usage and additional features beyond what is included in the free offering.
Can RB2B integrate with existing sales and communication tools?
Yes, RB2B offers seamless integration with popular sales and communication platforms. Identified lead information can be pushed to various integrations like Slack, Teams, and CRMs, enabling teams to act quickly on new leads.
Source: rb2b.com