RB2B
UnclaimedIdentify website visitors and turn anonymous traffic into qualified leads for your sales pipeline.
Visit WebsiteTL;DR - RB2B
- Identifies 70-80% of website visitors (people and companies).
- Provides LinkedIn profiles and email addresses for identified individuals.
- Integrates with CRMs, Slack, and other sales tools for lead routing and activation.
Pricing: Free plan available
Best for: Growing teams
4.5/5 across review platforms
Pros & Cons
Pros
- Quick and easy 5-minute setup to start generating leads.
- High identification rate (70-80%) of website traffic.
- Provides actionable data like LinkedIn profiles and business emails.
- Robust filtering capabilities to identify ideal customer profiles.
- Seamless integration with popular sales and communication platforms.
Cons
- Person-Level Identity is currently US-only.
- Global Company-Level ID requires consent capture for GDPR compliance.
- Coverage for Contact-Level Site ID (US Only) is 15-20% on Starter/Pro plans and 35-45% on Pro+.
Ratings Across the Web
4.5(279 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
Website Visitor Identification (Person and Company-Level ID)LinkedIn Profile and Email Address EnrichmentCustomizable Lead Filtering and Routing (Hot Leads)Integration with CRM, Slack, Teams, and other sales toolsPre-written outreach templatesPageview History and Session Recap ReportingGDPR/CCPA compliant (with consent capture for global person-level ID)Identity Graph Waterfall
Pricing Plans
Free TrialFree
$0/mo
- Basic Resolution
- Company-Level ID
- Push to Slack
- 150 Monthly Resolutions
- Company-Level Site ID (Global) 15-20% Coverage
- Self-serve knowledge base
Starter
$79/mo
- Basic Resolution
- Push Linkedin URLs to Slack
- No Email Addresses
- No Other Integrations
- 300 Monthly Resolutions
- Company-Level Site ID (Global) 15-20% Coverage
- Self-serve knowledge base
- AI Chat support
- AI Email support
Pro
$149/mo
- Basic Resolution
- Push LinkedIn URLs to Slack
- Business Email Addresses
- All Other Integrations
- 600 Monthly Resolutions
- 1250 Monthly Resolutions
- 2500 Monthly Resolutions
- Contact-Level Site ID (US Only) 15-20% Coverage
- Company-Level Site ID (Global) 15-20% Coverage
- Overage - Per Resolution 25c
- Additional Domains $99/mo (up to 5)
- Slack & Teams
- Clay
- Hubspot CRM
- Salesforce CRM
- Zapier
- Webhook
- Apollo
- CSV Export
- Over a Dozen Other Products
- Net-New & Repeat Visitors
- Pageview History and Session Recap
- Top Page Visits
- Profiles by State
- Self-serve knowledge base
- AI Chat support
- AI Email support
- Human escalation
Pro+
$199/mo
- Premium Resolution
- Push LinkedIn URLs to Slack
- Business Email Addresses
- All Other Integrations
- 600 Monthly Resolutions
- 1,250 Monthly Resolutions
- 2,500 Monthly Resolutions
- 5,000 Monthly Resolutions
- 7,500 Monthly Resolutions
- 10,000 Monthly Resolutions
- 12,500 Monthly Resolutions
- 20,000 Monthly Resolutions
- 25,000 Monthly Resolutions
- 37,500 Monthly Resolutions
- 50,000 Monthly Resolutions
- 75,000 Monthly Resolutions
- 125,000 Monthly Resolutions
- 187,500 Monthly Resolutions
- 250,000 Monthly Resolutions
- 500,000 Monthly Resolutions
- 625,000 Monthly Resolutions
- 1,250,000 Monthly Resolutions
- 2,500,000 Monthly Resolutions
- Contact-Level Site ID (US Only) 35-45% Coverage
- Company-Level Site ID (Global) 35-45% Coverage
- Identity Graph Waterfall
- Email Enrichment
- Hot Pages (High-Intent Tagging)
- Hot Leads (ICP Filtering)
- Exclusions - Domains, URLs, Lists
- Up to 3 Additional Contacts per ICP Account
- Overage - Per Resolution 25c
- Additional Domains $99/mo (up to 5)
- Slack & Teams
- Clay
- Hubspot CRM
- Salesforce CRM
- Zapier
- Webhook
- Apollo
- CSV Export
- Over a Dozen Other Products
- Net-New & Repeat Visitors
- Pageview History and Session Recap
- Top Page Visits
- Profiles by State
- Self-serve knowledge base
- AI Chat support
- AI Email support
- Human escalation
What is RB2B?
RB2B is a website visitor identification tool that helps businesses uncover the identities of people and companies visiting their websites. By installing a simple pixel, users can identify 70-80% of their web traffic, receiving names, LinkedIn profiles, and email addresses of real people. This information is then pushed to various integrations like Slack, Teams, and CRMs, enabling sales and marketing teams to act on high-intent signals.
The platform allows users to filter and route "Hot Leads" based on criteria such as company revenue, size, seniority, department, category, and geography. This enables targeted outreach and personalized engagement. RB2B is designed for sales, marketing, and growth teams looking to optimize their website traffic, build reliable pipeline, and improve conversion rates by connecting with prospects at the right time.
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RB2B FAQ
What is the difference in identity coverage between the Pro and Pro+ plans for Contact-Level Site ID in the US?
The Pro plan offers 15-20% coverage for Contact-Level Site ID in the US. In contrast, the Pro+ plan provides significantly higher coverage at 35-45% for the same feature.
How does RB2B handle identifying individuals and companies outside of the United States?
RB2B's Person-Level Identity is a US-only technology, meaning it cannot identify overseas individuals. However, it can provide Global Company-Level ID, but consent capture is required to comply with GDPR for this feature.
Can I filter website visitors based on specific criteria before routing them to integrations?
Yes, RB2B includes a "Hot Leads" feature that allows you to filter visitors by criteria such as Company Revenue, Company Size, Seniority, Department, Category, and Geography. You can set up multiple filters and route them to different integrations based on these criteria.
What happens after the 7-day full-featured trial expires if I don't upgrade to a paid plan?
After the 7-day full-featured trial, RB2B provides a free plan that includes Company-Level ID for 150 monthly resolutions. This free plan does not include person-level ID, email addresses, or other integrations.
Which integrations are available with the Starter plan, and what are its limitations regarding contact information?
The Starter plan allows pushing LinkedIn URLs to Slack. However, it does not include email addresses or any other integrations beyond Slack.
What is the cost for additional domains if I am on a Pro or Pro+ plan?
For both the Pro and Pro+ plans, additional domains can be added for $99 per month, covering up to 5 additional domains.
Source: rb2b.com