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Reply.io vs Sendinblue: Pricing and Ratings Compared (2026)

Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Reply.io and Sendinblue side by side. This page compares data; it is not a hands-on review.

On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.

Data comparison compiled by Toolradar, not hand-reviewed Methodology
Data comparison 4,022 user reviews compared Pricing checked Oct 3, 2026

Short on time? Here's the quick answer

Based on published vendor pricing and features and on public review data, here's who should pick what:

Reply.io

Sales engagement and automation platform

Best for you if:

  • • You want sales engagement

Sendinblue

One AI-powered customer platform for all your marketing and sales needs.

Best for you if:

  • • You want a free tier before you commit
At a glance: Reply.io vs Sendinblue
At a Glance
Reply.io Reply.io
Sendinblue Sendinblue
Starts at
Free plan, paid from $60/user/mo, billed monthly Starter plan
Free plan
Category
Sales Engagement CRM
CRM Marketing Automation
Rating
4.5/5 G2 4.6 · SourceForge 4.3 1,621 reviews 4.5/5 G2 4.5 2,401 reviews
Free plan
No Yes
Watch out for
Overage fees for email limits on Starter tier n/a

Choose Reply.io or Sendinblue?

Reply.io

Choose Reply.io if

  • You want sales engagement
  • You want email automation
  • You work in sales engagement, not CRM
Sendinblue

Choose Sendinblue if

  • You want a free tier before you commit
  • You want comprehensive all-in-one platform for marketing and sales
  • You want AI-powered features enhance campaign effectiveness and efficiency
  • You work in CRM, not sales engagement

In-Depth Analysis

Reply.io Reply.io

Sales engagement and automation platform

Good value

Reply.io's pricing is competitive, especially with its generous free tier offering 200 emails/month and AI writing.

Watch out

Overage fees for email limits on Starter tier

Strengths

  • Pro: Sales engagement
  • Pro: Email automation
  • Pro: Good sequences
  • Pro: Fair pricing
  • Pro: Active development

Weaknesses

  • Con: Learning curve
  • Con: Per-user pricing
  • Con: Better alternatives exist
  • Con: Feature gaps
  • Con: Support varies

Key features

Sales engagement Email sequences Multi-channel AI assistant Analytics Integrations

Sendinblue Sendinblue

One AI-powered customer platform for all your marketing and sales needs.

Fair value

The Free tier is generous with 5,000 emails and AI features, making it excellent for startups and small businesses.

Strengths

  • Pro: Comprehensive all-in-one platform for marketing and sales
  • Pro: AI-powered features enhance campaign effectiveness and efficiency
  • Pro: Multichannel engagement options (email, SMS, WhatsApp, etc.)
  • Pro: User-friendly interface with drag-and-drop editor and templates
  • Pro: Scalable for businesses of all sizes

Weaknesses

  • Con: No specific cons mentioned in the provided text.

Key features

Email marketing SMS marketing WhatsApp campaigns Push notifications Loyalty programs Mobile Wallet

Plans and prices: Reply.io vs Sendinblue

Plans and prices of Reply.io and Sendinblue, as read on each vendor's pricing page. Each plan keeps its own billing unit.
Tool Plans and prices Source
Reply.io
  • Free: Free
  • Starter: $60/user/mo, billed monthly
  • Professional: $90/user/mo, billed monthly
  • Custom: Custom pricing
reply.io read Oct 3, 2026
Sendinblue
  • Free: Free
  • Starter: Custom pricing
  • Standard: Custom pricing
  • Professional: Custom pricing
  • Enterprise: Custom pricing
sendinblue.com/pricing read Sep 28, 2026

Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Reply.io pricing and Sendinblue pricing.

Key Takeaways

Reply.io

  • Choose if you want sales engagement and automation platform

Sendinblue

  • Choose if you want one AI-powered customer platform for all your marketing and sales needs

What the data shows

On the data below the two are close or not directly comparable, so we do not name a winner for this pair.

  • User ratings are within 0.2 points (4.5/5 from 1,621 reviews for Reply.io, 4.5/5 from 2,401 reviews for Sendinblue).
  • Reply.io starts at $60/user/mo, billed monthly; Sendinblue has no public paid plan price on file.
  • Both have a free plan.

Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate

Frequently Asked Questions

How do Reply.io and Sendinblue compare in 2026?

On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.5/5 from 1,621 reviews for Reply.io, 4.5/5 from 2,401 reviews for Sendinblue). Reply.io starts at $60/user/mo, billed monthly; Sendinblue has no public paid plan price on file. Both have a free plan.

What are Reply.io and Sendinblue used for?

Reply.io: Sales engagement and automation platform. Sendinblue: One AI-powered customer platform for all your marketing and sales needs.

What does Reply.io cost vs Sendinblue?

Reply.io's cheapest paid plan is Starter at $60/user/mo, billed monthly. Sendinblue has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 3, 2026.

What's the main difference between Reply.io and Sendinblue?

Reply.io's main strength: sales engagement. Sendinblue's main strength: comprehensive all-in-one platform for marketing and sales.

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