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Salesmate vs Insightly: Which is Better in 2026?

Choosing between Salesmate and Insightly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.

Bottom line: Insightly wins this matchup. HubSpot is our overall CRM pick. HubSpot is our free CRM pick. Pick Salesmate if you need its specific feature set.

··Methodology
Editor reviewed0 verified reviews comparedPricing checked Oct 2026

Short on time? Here's the quick answer

We've tested both tools. Here's who should pick what:

Salesmate

CRM for sales teams that want to close more

Best for you if:

  • • You want unified platform integrates sales, marketing, and customer support, providing an omnichannel experience
  • • You want cRM for sales teams that want to close more

Insightly

Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.

Best for you if:

  • • You want a free tier before you commit
  • • You want good for small business CRM
  • • You want project management
At a Glance
SalesmateSalesmate
InsightlyInsightly
Starts at
$23/moStarter
FreeFree tier available
Best For
CRMCRM
Rating
4.7/5G2 4.74.1/5G2 4.2 · Capterra 4.0
Free plan
No Yes
Watch out for
Potential for data storage limits on lower plans.n/a

Choose Salesmate or Insightly?

Salesmate

Choose Salesmate if

CRM for sales teams that want to close more

  • You want unified platform integrates sales, marketing, and customer support, providing an omnichannel experience
  • You want cRM for sales teams that want to close more
  • Budget matters ($23/mo vs Free)
Insightly

Choose Insightly if

Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.

  • You want a free tier before you commit
  • You want good for small business CRM
  • You want project management
FeatureSalesmateInsightly
Pricing ModelPaidFreemium
User Rating
★4.7/5
122 reviews
★4.1/5
1,602 reviews
Categories
CRMSales Engagement
CRMMarketing Automation

In-Depth Analysis

SalesmateSalesmate

CRM for sales teams that want to close more

Starts at $23/mo
Good value

Salesmate's pricing, starting at $23/month for the Starter tier, is competitive for small sales teams.

Watch out

Potential for data storage limits on lower plans.

Strengths

  • +AI-powered features automate tasks like prospect research, email drafting, call transcription, and conversation summaries, reducing administrative burden.
  • +Unified platform integrates sales, marketing, and customer support, providing an omnichannel experience.
  • +Offers robust sales management tools including streamlined pipelines, automated follow-ups, deal management, and real-time analytics.
  • +Comprehensive marketing automation capabilities with targeted campaigns, lead nurturing, segmentation, and behavior-driven triggers.
  • +Redefined customer support with ticket management, SLAs, social media support, live chat, knowledge management, and AI co-pilot/autopilot agents.

Weaknesses

  • -While AI is a core feature, the extent of customization and control over AI agents' actions is not explicitly detailed.
  • -The platform's complexity for very small businesses or individual users might be a consideration, given its comprehensive feature set.

Key features

Contact managementBuilt-in callingSales pipelinesAutomationReporting

InsightlyInsightly

Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.

Starts at Free
Good value

Insightly's pricing starts fairly with a generous Free tier, but quickly escalates.

Strengths

  • +Good for small business CRM
  • +Project management
  • +Fair pricing
  • +Google integration
  • +Easy to use

Weaknesses

  • -Limited features
  • -Reporting basic
  • -Customization limited
  • -Support varies
  • -Better for small teams

Key features

CRM platformProject managementMarketing automationLead routingWorkflow automationAppConnect

Pricing: Salesmate vs Insightly

PlanSalesmateInsightly
Tier 1
$23
Starter
Free
Free
Tier 2
$39
Growth
$29
Plus
Tier 3
$63
Boost
$49
Professional
Tier 4N/A
$99
Enterprise

Pricing verified from each vendor's public pricing page. Compare in detail on Salesmate pricing and Insightly pricing.

Who Should Use What?

On a budget?

Insightly has a free tier. Salesmate is paid only.

Go with: Insightly

Want the highest-rated option?

Salesmate: 4.7/5 (122 reviews). Insightly: 4.1/5 (1,602 reviews).

Go with: Salesmate

Value user reviews?

Salesmate: 122 reviews (4.7/5). Insightly: 1,602 reviews (4.1/5).

Go with: Insightly

3 Questions to Help You Decide

1

What's your budget?

Salesmate is paid. Insightly is freemium. Insightly lets you start free.

2

What's your use case?

Both are crm tools. Compare their specific features to decide.

3

How important are ratings?

Salesmate is rated higher: 4.7/5 vs 4.1/5.

Key Takeaways

Insightly

  • Larger review base (1,602 reviews)
  • Free tier available
  • Our pick for this comparison

Salesmate

  • Higher user rating: 4.7/5 vs 4.1/5

The Bottom Line

Insightly wins this matchup. HubSpot is our overall CRM pick. HubSpot is our free CRM pick.

Frequently Asked Questions

Is Salesmate or Insightly better?

Insightly is rated in our evaluation. Salesmate is paid and Insightly is freemium.

What are Salesmate and Insightly used for?

Salesmate: CRM for sales teams that want to close more. Insightly: Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses..

What does Salesmate cost vs Insightly?

Salesmate is a paid tool. Insightly is freemium (free tier + paid plans). Visit their websites for detailed pricing.

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