Semrush vs Vicin: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Semrush and Vicin side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Vicin leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Semrush
Online visibility management platform
Best for you if:
- • You want comprehensive toolkit
Vicin
Map local rankings, compare competitors, and track AI search recommendations
Best for you if:
- • Local businesses and agencies tracking SEO, ads, leads, and performance across locations
| At a Glance | Semrush | Vicin |
|---|---|---|
Starts at | From $139.95/mo, billed monthly Pro plan | From $39/mo, billed monthly 1 business plan |
Category | SEO Tools Marketing | SEO Tools Competitive Intelligence |
Rating | 4.5/5 G2 4.4 · Capterra 4.6 6,361 reviews | n/a |
Free plan | No | No |
Watch out for | Extra user seats are expensive: Pro allows 1 user ($45/additional), Guru 1 user ($80/additional), Business 1 user ($100/additional). A 3-person agency on Guru pays $249.95 + 2×$80 = $409.95/mo, 64% more than the sticker price | n/a |
Choose Semrush or Vicin?
Choose Semrush if
- You want comprehensive toolkit
- You want great for PPC
Choose Vicin if
- Local businesses and agencies tracking SEO, ads, leads, and performance across locations
- You want map local rankings, compare competitors, and track AI search recommendations
- Budget matters ($39/mo, billed monthly vs $139.95/mo, billed monthly)
In-Depth Analysis
Semrush
Online visibility management platform
Semrush is the most comprehensive all-in-one SEO and digital marketing platform, and its pricing reflects the breadth.
Watch out
Extra user seats are expensive: Pro allows 1 user ($45/additional), Guru 1 user ($80/additional), Business 1 user ($100/additional). A 3-person agency on Guru pays $249.95 + 2×$80 = $409.95/mo, 64% more than the sticker price
Strengths
- Pro: Comprehensive toolkit
- Pro: Great for PPC
- Pro: Content marketing features
Weaknesses
- Con: Steep learning curve
- Con: Can be overwhelming
Key features
Vicin
Map local rankings, compare competitors, and track AI search recommendations
Vicin's pricing is fair and scales well with the number of businesses, but the entry-level $39/month is standard for local search tools.
Key features
Plans and prices: Semrush vs Vicin
| Tool | Plans and prices | Source |
|---|---|---|
| Semrush |
| semrush.com/pricing |
| Vicin |
| vicin.io/pricing read Oct 24, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Semrush pricing and Vicin pricing.
Key Takeaways
Semrush
- Choose if you want online visibility management platform
Vicin
- Lower entry price: $39/mo, billed monthly vs $139.95/mo, billed monthly
What the data shows
On the data below, Vicin leads on lower entry price. We do not name an overall winner for this pair.
- Only Semrush has a published user rating (4.5/5 from 6,361 reviews); Vicin has none we can show.
- Vicin has the lower entry price: $39/mo, billed monthly (1 business) against $139.95/mo, billed monthly (Pro) for Semrush.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
What Users Say
Frequently Asked Questions
How do Semrush and Vicin compare in 2026?
On the data below, Vicin leads on lower entry price. We do not name an overall winner for this pair. Only Semrush has a published user rating (4.5/5 from 6,361 reviews); Vicin has none we can show. Vicin has the lower entry price: $39/mo, billed monthly (1 business) against $139.95/mo, billed monthly (Pro) for Semrush.
What are Semrush and Vicin used for?
Semrush: Online visibility management platform. Vicin: Map local rankings, compare competitors, and track AI search recommendations.
What does Semrush cost vs Vicin?
Semrush's cheapest paid plan is Pro at $139.95/mo, billed monthly. Vicin's cheapest paid plan is 1 business at $39/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 24, 2026.
What's the main difference between Semrush and Vicin?
Semrush's main strength: comprehensive toolkit. Vicin focuses on map local rankings, compare competitors, and track AI search recommendations.