Semrush vs WhatConverts: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Semrush and WhatConverts side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, WhatConverts leads on higher user rating and lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Semrush
Online visibility management platform
Best for you if:
- • You want comprehensive toolkit
WhatConverts
Track and attribute every lead from calls, forms, and chats to optimize marketing spend.
Best for you if:
- • You want comprehensive lead attribution across multiple channels
| At a Glance | Semrush | WhatConverts |
|---|---|---|
Starts at | From $139.95/mo, billed monthly Pro plan | From $30/mo, billed monthly Call Tracking Single Account plan |
Category | SEO Tools Marketing | Marketing Analytics |
Rating | 4.5/5 G2 4.4 · Capterra 4.6 6,361 reviews | 4.9/5 G2 4.9 320 reviews |
Free plan | No | No |
Watch out for | Extra user seats are expensive: Pro allows 1 user ($45/additional), Guru 1 user ($80/additional), Business 1 user ($100/additional). A 3-person agency on Guru pays $249.95 + 2×$80 = $409.95/mo, 64% more than the sticker price | Overage fees for exceeding lead limits |
Choose Semrush or WhatConverts?
Choose Semrush if
- You want comprehensive toolkit
- You want great for PPC
- You work in SEO tools, not marketing
Choose WhatConverts if
- You want comprehensive lead attribution across multiple channels
- You want centralized platform for all lead data
- Budget matters ($30/mo, billed monthly vs $139.95/mo, billed monthly)
- You work in marketing, not SEO tools
In-Depth Analysis
Semrush
Online visibility management platform
Semrush is the most comprehensive all-in-one SEO and digital marketing platform, and its pricing reflects the breadth.
Watch out
Extra user seats are expensive: Pro allows 1 user ($45/additional), Guru 1 user ($80/additional), Business 1 user ($100/additional). A 3-person agency on Guru pays $249.95 + 2×$80 = $409.95/mo, 64% more than the sticker price
Strengths
- Pro: Comprehensive toolkit
- Pro: Great for PPC
- Pro: Content marketing features
Weaknesses
- Con: Steep learning curve
- Con: Can be overwhelming
Key features
WhatConverts
Track and attribute every lead from calls, forms, and chats to optimize marketing spend.
WhatConverts offers a tiered pricing structure that can become quite expensive for businesses needing to track a high volume of leads or manage multiple accounts.
Watch out
Overage fees for exceeding lead limits
Strengths
- Pro: Comprehensive lead attribution across multiple channels.
- Pro: Centralized platform for all lead data.
- Pro: Extensive integrations with existing marketing tools.
- Pro: Actionable insights for marketing optimization.
- Pro: Strong customer support and user experience.
Weaknesses
- Con: Pricing structure is per account, which might become costly for agencies managing many clients with individual accounts if not on an agency-specific plan
- Con: HIPAA compliance is only available on higher-tier plans (Pro or Agency), not standard across all plans
- Con: The 'Individual Businesses' plans (Call Tracking, Plus, Pro) are limited to one account, which may not be suitable for businesses with multiple locations or complex organizational structures without upgrading to an Agency plan
Key features
Plans and prices: Semrush vs WhatConverts
| Tool | Plans and prices | Source |
|---|---|---|
| Semrush |
| semrush.com/pricing |
| WhatConverts |
| whatconverts.com/pricing read Oct 31, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Semrush pricing and WhatConverts pricing.
Key Takeaways
Semrush
- Choose if you want online visibility management platform
WhatConverts
- Higher user rating: 4.9/5 vs 4.5/5
- Lower entry price: $30/mo, billed monthly vs $139.95/mo, billed monthly
What the data shows
On the data below, WhatConverts leads on higher user rating and lower entry price. We do not name an overall winner for this pair.
- WhatConverts has the higher user rating (4.5/5 from 6,361 reviews for Semrush, 4.9/5 from 320 reviews for WhatConverts).
- WhatConverts has the lower entry price: $30/mo, billed monthly (Call Tracking Single Account) against $139.95/mo, billed monthly (Pro) for Semrush.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
What Users Say
Frequently Asked Questions
How do Semrush and WhatConverts compare in 2026?
On the data below, WhatConverts leads on higher user rating and lower entry price. We do not name an overall winner for this pair. WhatConverts has the higher user rating (4.5/5 from 6,361 reviews for Semrush, 4.9/5 from 320 reviews for WhatConverts). WhatConverts has the lower entry price: $30/mo, billed monthly (Call Tracking Single Account) against $139.95/mo, billed monthly (Pro) for Semrush.
What are Semrush and WhatConverts used for?
Semrush: Online visibility management platform. WhatConverts: Track and attribute every lead from calls, forms, and chats to optimize marketing spend.
What does Semrush cost vs WhatConverts?
Semrush's cheapest paid plan is Pro at $139.95/mo, billed monthly. WhatConverts's cheapest paid plan is Call Tracking Single Account at $30/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between Semrush and WhatConverts?
Semrush's main strength: comprehensive toolkit. WhatConverts's main strength: comprehensive lead attribution across multiple channels.