Semrush vs Yext: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Semrush and Yext side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Semrush leads on higher user rating and a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Semrush
Online visibility management platform
Best for you if:
- • You want a free tier before you commit
Yext
Optimize your brand's online presence and deliver content to any channel for maximum visibility.
Best for you if:
- • You want a tool that ensures consistent and accurate business information across many platforms
| At a Glance | Semrush | Yext |
|---|---|---|
Starts at | Free plan, paid from $139/mo flat, billed monthly SEO plan | From $16.58/mo, billed yearly Emerging Starter Package plan |
Category | SEO Tools Marketing | SEO Tools Marketing |
Rating | 4.5/5 G2 4.4 · Capterra 4.6 6,361 reviews | 3.5/5 G2 4.4 · SourceForge 1.8 · Capterra 4.2 1,567 reviews |
Free plan | Yes | No |
Watch out for | Keyword tracking limits are per DAY, not per month: SEO gets 500 keywords total in Position Tracking, not 500 new keywords per month. Once you've added 500 keywords, you must remove old ones to add new | n/a |
Choose Semrush or Yext?
Choose Semrush if
- You want a free tier before you commit
Choose Yext if
- You want a tool that ensures consistent and accurate business information across many platforms
- You want a tool that improves visibility in both traditional and AI-powered search results
In-Depth Analysis
Semrush
Online visibility management platform
Semrush is the most comprehensive all-in-one SEO and digital marketing platform, and its pricing reflects the breadth.
Watch out
Keyword tracking limits are per DAY, not per month: SEO gets 500 keywords total in Position Tracking, not 500 new keywords per month. Once you've added 500 keywords, you must remove old ones to add new
Strengths
- Pro: Comprehensive toolkit
- Pro: Great for PPC
- Pro: Content marketing features
Weaknesses
- Con: Steep learning curve
- Con: Can be overwhelming
Key features
Yext
Optimize your brand's online presence and deliver content to any channel for maximum visibility.
Yext's pricing, particularly the "Complete Standard Package" at $499 annually ($41.58/month), offers decent value for comprehensive local listing management, especially given its popularity.
Strengths
- Pro: Ensures consistent and accurate business information across many platforms.
- Pro: Improves visibility in both traditional and AI-powered search results.
- Pro: Provides tools for managing customer reviews and social interactions.
- Pro: Offers detailed analytics to track performance and identify areas for improvement.
- Pro: Integrates with a wide network of publishers and existing marketing solutions.
Weaknesses
- Con: No free tier or trial mentioned, suggesting it's a paid enterprise solution.
- Con: Complexity might require a learning curve for new users.
- Con: Reliance on third-party publishers means some data control is external.
Key features
Plans and prices: Semrush vs Yext
| Tool | Plans and prices | Source |
|---|---|---|
| Semrush |
| semrush.com/pricing/seo-ai-search read Nov 12, 2026 |
| Yext |
| yext.com/plans read Oct 8, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Semrush pricing and Yext pricing.
Key Takeaways
Semrush
- Higher user rating: 4.5/5 vs 3.5/5
- Has a free plan
Yext
- Choose Yext if you want to optimize your brand's online presence and deliver content to any channel for maximum visibility
What the data shows
On the data below, Semrush leads on higher user rating and a free plan. We do not name an overall winner for this pair.
- Semrush has the higher user rating (4.5/5 from 6,361 reviews for Semrush, 3.5/5 from 1,567 reviews for Yext).
- Entry prices are not ranked, they are charged on different bases: Semrush $139/mo flat, billed monthly; Yext $16.58/mo, billed yearly.
- Only Semrush has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
What Users Say
Yext Reviews
No reviews yet
Frequently Asked Questions
How do Semrush and Yext compare in 2026?
On the data below, Semrush leads on higher user rating and a free plan. We do not name an overall winner for this pair. Semrush has the higher user rating (4.5/5 from 6,361 reviews for Semrush, 3.5/5 from 1,567 reviews for Yext). Entry prices are not ranked, they are charged on different bases: Semrush $139/mo flat, billed monthly; Yext $16.58/mo, billed yearly. Only Semrush has a free plan.
What are Semrush and Yext used for?
Semrush: Online visibility management platform. Yext: Optimize your brand's online presence and deliver content to any channel for maximum visibility.
What does Semrush cost vs Yext?
Semrush's cheapest paid plan is SEO at $139/mo flat, billed monthly; it also has a free plan. Yext's cheapest paid plan is Emerging Starter Package at $16.58/mo, billed yearly. Prices read on the vendors' pricing pages, latest check Nov 12, 2026.
What's the main difference between Semrush and Yext?
Semrush's main strength: comprehensive toolkit. Yext's main strength: ensures consistent and accurate business information across many platforms.
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