Spently vs Mailchimp: Which is Better in 2026?
Choosing between Spently and Mailchimp comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Spently
Transform basic Shopify notifications into branded, sales-driving emails with product recommendations.
Best for you if:
- • You need e-commerce features specifically
- • Customizes Shopify transactional emails with branding and dynamic content.
- • Increases repeat purchases through product recommendations and urgent discounts.
Mailchimp
Grow your business with email, SMS, and AI marketing
Best for you if:
- • You need email marketing features specifically
- • Leading email marketing platform with AI-powered automation, used by millions of businesses worldwide
- • Free plan supports up to 250 contacts and 500 emails/month; paid plans start at $13/month for 500 contacts
| At a Glance |  Spently |  Mailchimp |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | E-commerce | Email Marketing |
Rating | - | 4.4/5 |
Free plan | Yes | Yes |
Choose Spently or Mailchimp?
Choose Spently if
Transform basic Shopify notifications into branded, sales-driving emails with product recommendations.
- Boosts sales and customer engagement through automated follow-up emails.
- Customizable email templates align with brand without requiring coding.
- User-friendly interface and easy setup.
- Your work is e-commerce-shaped, not email marketing-shaped
Choose Mailchimp if
Grow your business with email, SMS, and AI marketing
- Intuitive drag-and-drop editor accessible to non-technical users
- Comprehensive free plan to get started with basic email marketing
- Powerful automation workflows rivaling dedicated automation platforms
- Your work is email marketing-shaped, not e-commerce-shaped
| Feature | Spently | Mailchimp |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | No ratings yet | ★4.4/5 30,300 reviews |
| Categories | E-commerceEmail Marketing | Email MarketingMarketing Automation |
In-Depth Analysis
Spently
Transform basic Shopify notifications into branded, sales-driving emails with product recommendations.
Strengths
- +Boosts sales and customer engagement through automated follow-up emails.
- +Customizable email templates align with brand without requiring coding.
- +User-friendly interface and easy setup.
- +Seamless integration with Shopify.
- +Commended customer support.
Weaknesses
- -Some users experienced issues and loss of previous settings after the transition from Spently to UpOrder.
- -Pricing model can become costly for stores with high order volumes.
Key features
Mailchimp
Grow your business with email, SMS, and AI marketing
Strengths
- +Intuitive drag-and-drop editor accessible to non-technical users
- +Comprehensive free plan to get started with basic email marketing
- +Powerful automation workflows rivaling dedicated automation platforms
- +Extensive template library with mobile-responsive designs
- +Strong deliverability rates backed by Intuit infrastructure
Weaknesses
- -Free plan capped at just 250 contacts and 500 sends per month
- -Pricing scales steeply as contact lists grow beyond initial tiers
- -Advanced segmentation and multivariate testing require Standard or Premium
- -Phone support only available on the Premium plan
- -Removing Mailchimp branding requires a paid plan
Key features
Pricing: Spently vs Mailchimp
| Plan | Spently | Mailchimp |
|---|---|---|
| Tier 1 | Free to install Free | Free Free |
| Tier 2 | Contact us Custom | $13 month Essentials |
| Tier 3 | N/A | $20 month Standard |
| Tier 4 | N/A | $350 month Premium |
Pricing verified from each vendor's public pricing page. Compare in detail on Spently pricing and Mailchimp pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Spently
Want the highest-rated option?
Mailchimp is rated 4.4/5. Spently has no ratings yet.
Go with: Mailchimp
Value user reviews?
Spently: no ratings yet. Mailchimp: 30,300 reviews (4.4/5).
Go with: Mailchimp
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Spently is a e-commerce tool. Mailchimp is in email marketing. Pick the category that matches your needs.
How important are ratings?
Mailchimp is rated 4.4/5; Spently has no ratings yet.
Key Takeaways
Mailchimp
- Free tier available
- Our pick for this comparison
Spently
- Better fit for e-commerce
The Bottom Line
Mailchimp is our pick.
Frequently Asked Questions
Is Spently or Mailchimp better?
Mailchimp is rated in our evaluation. Both are freemium.
What are Spently and Mailchimp used for?
Spently: Transform basic Shopify notifications into branded, sales-driving emails with product recommendations.. Mailchimp: Grow your business with email, SMS, and AI marketing.
What does Spently cost vs Mailchimp?
Spently is freemium (free tier + paid plans). Mailchimp is freemium (free tier + paid plans). Visit their websites for detailed pricing.