Vidyard vs Loom: Which is Better in 2026?
Choosing between Vidyard and Loom comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Vidyard
AI video for sales and marketing engagement
Best for you if:
- • You need video & media features specifically
- • Vidyard is a video hosting platform for sales and marketing teams
- • It provides video creation, hosting, and analytics for business
Loom
Record screen and camera for async video messages
Best for you if:
- • You need screen recording features specifically
- • Async video messaging for teams
- • Screen and camera recording
| At a Glance |  Vidyard |  Loom |
|---|---|---|
Starts at | Custom/moStarter | $15/moBusiness |
Best For | Video & Media | Screen Recording |
Rating | - | - |
Choose Vidyard or Loom?
Choose Vidyard if
AI video for sales and marketing engagement
- Video for sales
- Screen recording
- Analytics
- Your work is video & media-shaped, not screen recording-shaped
Choose Loom if
Record screen and camera for async video messages
- Faster than writing long emails
- AI transcriptions in 50+ languages
- Easy screen and camera recording
- Your work is screen recording-shaped, not video & media-shaped
| Feature | Vidyard | Loom |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.5/5 957 reviews | ★4.7/5 5,060 reviews |
| Categories | Video & MediaMarketing | Screen RecordingCommunication |
In-Depth Analysis
Vidyard
AI video for sales and marketing engagement
Strengths
- +Video for sales
- +Screen recording
- +Analytics
- +CRM integration
- +Good for outreach
Weaknesses
- -Expensive
- -Per-seat pricing
- -Learning curve
- -Video hosting limits
- -Better free alternatives
Key features
Loom
Record screen and camera for async video messages
Strengths
- +Faster than writing long emails
- +AI transcriptions in 50+ languages
- +Easy screen and camera recording
Weaknesses
- -Video quality limited on free tier
- -Storage limits for free users
Key features
Pricing: Vidyard vs Loom
| Plan | Vidyard | Loom |
|---|---|---|
| Tier 1 | $0 Free | Free Starter |
| Tier 2 | Custom Starter | $15 Business |
| Tier 3 | Custom Teams | $20 Business + AI |
| Tier 4 | Custom Enterprise | Custom Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Vidyard pricing and Loom pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Vidyard
Want the highest-rated option?
Neither has user reviews yet.
Go with: Vidyard
Value user reviews?
Neither has user reviews yet.
Go with: Loom
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Vidyard is a video & media tool. Loom is in screen recording. Pick the category that matches your needs.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Loom
- Higher user rating: 4.7/5 vs 4.5/5
- Larger review base (5,060 reviews)
- Free tier available
- Our pick for this comparison
Vidyard
- Better fit for video & media
The Bottom Line
Loom is our pick.
Frequently Asked Questions
Is Vidyard or Loom better?
Loom is rated in our evaluation. Both are freemium.
What are Vidyard and Loom used for?
Vidyard: AI video for sales and marketing engagement. Loom: Record screen and camera for async video messages.
What does Vidyard cost vs Loom?
Vidyard is freemium (free tier + paid plans). Loom is freemium (free tier + paid plans). Visit their websites for detailed pricing.