Virtuous vs 360MatchPro: Which is Better in 2026?
Choosing between Virtuous and 360MatchPro comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Virtuous is our overall pick for CRM workflows. Pick 360MatchPro if you need fundraising.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Virtuous
Modern fundraising platform creating inspiring donor moments and growing giving for nonprofits.
Best for you if:
- • You need CRM features specifically
- • AI-powered platform for nonprofit fundraising and donor management.
- • Integrates CRM, marketing, and analytics to deepen donor relationships.
360MatchPro
Automate matching gift fundraising to maximize donations and engage donors.
Best for you if:
- • You need fundraising features specifically
- • Automates corporate matching gift identification and outreach.
- • Increases fundraising revenue through untapped matching gift potential.
| At a Glance |  Virtuous |  360MatchPro |
|---|---|---|
Starts at | Custom | Custom |
Best For | CRM | Fundraising |
Rating | 4.6/5 | - |
Choose Virtuous or 360MatchPro?
Choose Virtuous if
Modern fundraising platform creating inspiring donor moments and growing giving for nonprofits.
- Removes data silos with an integrated suite
- Leverages AI for predictive insights and task automation
- Designed specifically for nonprofit fundraising needs
- Your work is CRM-shaped, not fundraising-shaped
Choose 360MatchPro if
Automate matching gift fundraising to maximize donations and engage donors.
- Significantly increases matching gift revenue for non-profits.
- Reduces manual effort and staff time required for matching gift programs.
- Enhances donor engagement by simplifying the matching process.
- Your work is fundraising-shaped, not CRM-shaped
| Feature | Virtuous | 360MatchPro |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★4.6/5 47 reviews | No ratings yet |
| Categories | CRMFundraising | FundraisingNonprofit Tools |
In-Depth Analysis
Virtuous
Modern fundraising platform creating inspiring donor moments and growing giving for nonprofits.
Strengths
- +Removes data silos with an integrated suite
- +Leverages AI for predictive insights and task automation
- +Designed specifically for nonprofit fundraising needs
- +Offers specialized solutions for sectors like healthcare
- +Provides robust reporting and analytics for data-driven decisions
Weaknesses
- -Pricing information is not publicly available, requiring a request
- -May have a learning curve due to comprehensive features
- -Specific integrations with other tools are not fully detailed
Key features
360MatchPro
Automate matching gift fundraising to maximize donations and engage donors.
Strengths
- +Significantly increases matching gift revenue for non-profits.
- +Reduces manual effort and staff time required for matching gift programs.
- +Enhances donor engagement by simplifying the matching process.
- +Leverages a comprehensive database for accurate eligibility identification.
Weaknesses
- -Requires integration with existing donor management systems.
- -Effectiveness is dependent on the comprehensiveness of its corporate matching gift database.
Key features
Pricing: Virtuous vs 360MatchPro
| Plan | Virtuous | 360MatchPro |
|---|---|---|
| Tier 1 | Request Pricing Platform | N/A |
| Tier 2 | Request Pricing Enterprise | N/A |
| Tier 3 | Request Pricing Virtuous Raise | N/A |
| Tier 4 | Request Pricing Virtuous Insights | N/A |
| Tier 5 | Request Pricing Virtuous Analytics | N/A |
| Tier 6 | Request Pricing Virtuous Volunteer | N/A |
| Tier 7 | Request Pricing Virtuous Momentum | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Virtuous pricing and 360MatchPro pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Virtuous
Want the highest-rated option?
Virtuous is rated 4.6/5. 360MatchPro has no ratings yet.
Go with: Virtuous
Value user reviews?
Virtuous: 47 reviews (4.6/5). 360MatchPro: no ratings yet.
Go with: Virtuous
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Virtuous is a CRM tool. 360MatchPro is in fundraising. Pick the category that matches your needs.
How important are ratings?
Virtuous is rated 4.6/5; 360MatchPro has no ratings yet.
Key Takeaways
Virtuous
- Our pick for this comparison
360MatchPro
- Better fit for fundraising
The Bottom Line
Virtuous is our pick.
Frequently Asked Questions
Is Virtuous or 360MatchPro better?
Virtuous is rated in our evaluation. Both are paid.
What are Virtuous and 360MatchPro used for?
Virtuous: Modern fundraising platform creating inspiring donor moments and growing giving for nonprofits.. 360MatchPro: Automate matching gift fundraising to maximize donations and engage donors..
What does Virtuous cost vs 360MatchPro?
Virtuous is a paid tool. 360MatchPro is a paid tool. Visit their websites for detailed pricing.