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Virtuous vs Double the Donation: Which is Better in 2026?

Choosing between Virtuous and Double the Donation comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.

Bottom line: Virtuous is our overall pick for CRM workflows. Pick Double the Donation if you need fundraising.

··Methodology
Editor reviewed0 verified reviews comparedPricing checked Jun 2026

Short on time? Here's the quick answer

We've tested both tools. Here's who should pick what:

Virtuous

Modern fundraising platform creating inspiring donor moments and growing giving for nonprofits.

Best for you if:

  • • You need CRM features specifically
  • AI-powered platform for nonprofit fundraising and donor management.
  • Integrates CRM, marketing, and analytics to deepen donor relationships.

Double the Donation

Maximize nonprofit fundraising through corporate matching gifts and workplace giving.

Best for you if:

  • • You need fundraising features specifically
  • Automates corporate matching gift identification and submission for donors.
  • Integrates seamlessly into existing donation processes to boost fundraising.
At a Glance
VirtuousVirtuous
Double the DonationDouble the Donation
Starts at
Custom
Custom
Best For
CRMFundraising
Rating
4.6/54.7/5

Choose Virtuous or Double the Donation?

Virtuous

Choose Virtuous if

Modern fundraising platform creating inspiring donor moments and growing giving for nonprofits.

  • Removes data silos with an integrated suite
  • Leverages AI for predictive insights and task automation
  • Designed specifically for nonprofit fundraising needs
  • Your work is CRM-shaped, not fundraising-shaped
Double the Donation

Choose Double the Donation if

Maximize nonprofit fundraising through corporate matching gifts and workplace giving.

  • Significantly increases matching gift revenue for nonprofits
  • Simplifies the matching gift process for donors
  • Reduces administrative burden for fundraising teams
  • Your work is fundraising-shaped, not CRM-shaped
FeatureVirtuousDouble the Donation
Pricing ModelPaidPaid
User Rating
4.6/5
47 reviews
4.7/5
13 reviews
Categories
CRMFundraising
FundraisingNonprofit Tools

In-Depth Analysis

VirtuousVirtuous

Modern fundraising platform creating inspiring donor moments and growing giving for nonprofits.

Strengths

  • +Removes data silos with an integrated suite
  • +Leverages AI for predictive insights and task automation
  • +Designed specifically for nonprofit fundraising needs
  • +Offers specialized solutions for sectors like healthcare
  • +Provides robust reporting and analytics for data-driven decisions

Weaknesses

  • -Pricing information is not publicly available, requiring a request
  • -May have a learning curve due to comprehensive features
  • -Specific integrations with other tools are not fully detailed

Key features

Enterprise-ready CRMFundraising AutomationEmail and Marketing toolsAI-powered donor behavior prediction (Virtuous Insights)Customizable online donation forms and landing pages (Virtuous Raise)AI agents for gift officers (Virtuous Momentum)
Starts at Custom

Double the DonationDouble the Donation

Maximize nonprofit fundraising through corporate matching gifts and workplace giving.

Strengths

  • +Significantly increases matching gift revenue for nonprofits
  • +Simplifies the matching gift process for donors
  • +Reduces administrative burden for fundraising teams
  • +Provides comprehensive insights into corporate giving programs

Weaknesses

  • -Pricing details are not publicly available without requesting a demo
  • -Requires integration with existing fundraising systems

Key features

Industry-leading database of matching gift and volunteer grant programsTurnkey integrations with various fundraising platformsAutomated messaging streams for donor follow-upSupport for corporate matching giftsSupport for volunteer grantsSupport for payroll giving
Starts at Custom

Pricing: Virtuous vs Double the Donation

PlanVirtuousDouble the Donation
Tier 1
Request Pricing
Platform
Contact us
Essentials
Tier 2
Request Pricing
Enterprise
Contact us
Standard
Tier 3
Request Pricing
Virtuous Raise
Contact us
Enterprise
Tier 4
Request Pricing
Virtuous Insights
N/A
Tier 5
Request Pricing
Virtuous Analytics
N/A
Tier 6
Request Pricing
Virtuous Volunteer
N/A
Tier 7
Request Pricing
Virtuous Momentum
N/A

Pricing verified from each vendor's public pricing page. Compare in detail on Virtuous pricing and Double the Donation pricing.

Who Should Use What?

On a budget?

Both are paid. Compare plans on their websites.

Go with: Virtuous

Want the highest-rated option?

Virtuous: 4.6/5 (47 reviews). Double the Donation: 4.7/5 (13 reviews).

Go with: Double the Donation

Value user reviews?

Virtuous: 47 reviews (4.6/5). Double the Donation: 13 reviews (4.7/5).

Go with: Virtuous

3 Questions to Help You Decide

1

What's your budget?

Both are paid. Pricing won't help you decide here.

2

What's your use case?

Virtuous is a CRM tool. Double the Donation is in fundraising. Pick the category that matches your needs.

3

How important are ratings?

Double the Donation is rated higher: 4.7/5 vs 4.6/5.

Key Takeaways

Virtuous

  • Larger review base (47 reviews)
  • Our pick for this comparison

Double the Donation

  • Higher user rating: 4.7/5 vs 4.6/5
  • Better fit for fundraising

The Bottom Line

Virtuous is our pick.

Frequently Asked Questions

Is Virtuous or Double the Donation better?

Virtuous is rated in our evaluation. Both are paid.

What are Virtuous and Double the Donation used for?

Virtuous: Modern fundraising platform creating inspiring donor moments and growing giving for nonprofits.. Double the Donation: Maximize nonprofit fundraising through corporate matching gifts and workplace giving..

What does Virtuous cost vs Double the Donation?

Virtuous is a paid tool. Double the Donation is a paid tool. Visit their websites for detailed pricing.

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