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Virtuous vs Fundly: Which is Better in 2026?

Choosing between Virtuous and Fundly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.

Bottom line: Virtuous is our overall pick for CRM workflows. Pick Fundly if you need fundraising.

··Methodology
Editor reviewed0 verified reviews comparedPricing checked Jun 2026

Short on time? Here's the quick answer

We've tested both tools. Here's who should pick what:

Virtuous

Modern fundraising platform creating inspiring donor moments and growing giving for nonprofits.

Best for you if:

  • • You need CRM features specifically
  • AI-powered platform for nonprofit fundraising and donor management.
  • Integrates CRM, marketing, and analytics to deepen donor relationships.

Fundly

Seamlessly manage donation campaigns with the power of SignUpGenius.

Best for you if:

  • • You need fundraising features specifically
  • Fundly is now powered by SignUpGenius for donation campaigns.
  • Existing Fundly campaigns closed on December 10, 2025.
At a Glance
VirtuousVirtuous
FundlyFundly
Starts at
Custom
Custom
Best For
CRMFundraising
Rating
4.6/53.4/5

Choose Virtuous or Fundly?

Virtuous

Choose Virtuous if

Modern fundraising platform creating inspiring donor moments and growing giving for nonprofits.

  • Removes data silos with an integrated suite
  • Leverages AI for predictive insights and task automation
  • Designed specifically for nonprofit fundraising needs
  • Your work is CRM-shaped, not fundraising-shaped
Fundly

Choose Fundly if

Seamlessly manage donation campaigns with the power of SignUpGenius.

  • Leverages the established SignUpGenius platform
  • Provides a new look and feel for donation management
  • Supports a variety of fundraising journeys
  • Your work is fundraising-shaped, not CRM-shaped
FeatureVirtuousFundly
Pricing ModelPaidPaid
User Rating
4.6/5
47 reviews
3.4/5
63 reviews
Categories
CRMFundraising
FundraisingNonprofit Tools

In-Depth Analysis

VirtuousVirtuous

Modern fundraising platform creating inspiring donor moments and growing giving for nonprofits.

Strengths

  • +Removes data silos with an integrated suite
  • +Leverages AI for predictive insights and task automation
  • +Designed specifically for nonprofit fundraising needs
  • +Offers specialized solutions for sectors like healthcare
  • +Provides robust reporting and analytics for data-driven decisions

Weaknesses

  • -Pricing information is not publicly available, requiring a request
  • -May have a learning curve due to comprehensive features
  • -Specific integrations with other tools are not fully detailed

Key features

Enterprise-ready CRMFundraising AutomationEmail and Marketing toolsAI-powered donor behavior prediction (Virtuous Insights)Customizable online donation forms and landing pages (Virtuous Raise)AI agents for gift officers (Virtuous Momentum)
Starts at Custom

FundlyFundly

Seamlessly manage donation campaigns with the power of SignUpGenius.

Strengths

  • +Leverages the established SignUpGenius platform
  • +Provides a new look and feel for donation management
  • +Supports a variety of fundraising journeys

Weaknesses

  • -Original Fundly campaigns are no longer active
  • -Limited time to access historical donation data
  • -Requires transitioning to the SignUpGenius platform

Key features

Create new donation campaignsManage donations seamlesslyAccess donation data (until December 31, 2025)Utilize SignUpGenius interface for fundraising
Starts at Custom

Pricing: Virtuous vs Fundly

PlanVirtuousFundly
Tier 1
Request Pricing
Platform
N/A
Tier 2
Request Pricing
Enterprise
N/A
Tier 3
Request Pricing
Virtuous Raise
N/A
Tier 4
Request Pricing
Virtuous Insights
N/A
Tier 5
Request Pricing
Virtuous Analytics
N/A
Tier 6
Request Pricing
Virtuous Volunteer
N/A
Tier 7
Request Pricing
Virtuous Momentum
N/A

Pricing verified from each vendor's public pricing page. Compare in detail on Virtuous pricing and Fundly pricing.

Who Should Use What?

On a budget?

Both are paid. Compare plans on their websites.

Go with: Virtuous

Want the highest-rated option?

Virtuous: 4.6/5 (47 reviews). Fundly: 3.4/5 (63 reviews).

Go with: Virtuous

Value user reviews?

Virtuous: 47 reviews (4.6/5). Fundly: 63 reviews (3.4/5).

Go with: Fundly

3 Questions to Help You Decide

1

What's your budget?

Both are paid. Pricing won't help you decide here.

2

What's your use case?

Virtuous is a CRM tool. Fundly is in fundraising. Pick the category that matches your needs.

3

How important are ratings?

Virtuous is rated higher: 4.6/5 vs 3.4/5.

Key Takeaways

Virtuous

  • Higher user rating: 4.6/5 vs 3.4/5
  • Our pick for this comparison

Fundly

  • Larger review base (63 reviews)
  • Better fit for fundraising

The Bottom Line

Virtuous is our pick.

Frequently Asked Questions

Is Virtuous or Fundly better?

Virtuous is rated in our evaluation. Both are paid.

What are Virtuous and Fundly used for?

Virtuous: Modern fundraising platform creating inspiring donor moments and growing giving for nonprofits.. Fundly: Seamlessly manage donation campaigns with the power of SignUpGenius..

What does Virtuous cost vs Fundly?

Virtuous is a paid tool. Fundly is a paid tool. Visit their websites for detailed pricing.

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