Wix eCommerce vs BigCommerce: Which is Better in 2026?
Choosing between Wix eCommerce and BigCommerce comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Wix eCommerce is our overall E-commerce Platforms pick. Pick BigCommerce if you need its specific feature set.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Wix eCommerce
No-code e-commerce with built-in payments and marketing
Best for you if:
- • You want a free tier before you commit
BigCommerce
Enterprise e-commerce platform
Best for you if:
- • You want no transaction fees
| At a Glance | Wix eCommerce | BigCommerce |
|---|---|---|
Starts at | Free Free plan | $39/mo Standard |
Category | E-commerce Platforms Website Builders | E-commerce Platforms SEO Tools |
Rating | 4.3/5 Capterra 4.4 · G2 4.2 12,672 reviews | 4.3/5 G2 4.2 · Capterra 4.4 922 reviews |
Free plan | Yes | No |
Watch out for | Wix Payments processing (US cards typically 2.9% + $0.30) sits on top of the plan | App store add-ons for advanced features |
Choose Wix eCommerce or BigCommerce?
Choose Wix eCommerce if
- You want a free tier before you commit
- You want launch a store in the same editor as the rest of the Wix site, no separate stack
- You want the entry-level paid plan unlocks payments, a custom domain, and no Wix ads
- Budget matters (Free vs $39/mo)
Choose BigCommerce if
- You want no transaction fees
- You want built-in features
In-Depth Analysis
Wix eCommerce
No-code e-commerce with built-in payments and marketing
Wix eCommerce starts at Core, $29/mo billed annually on wix.com/pricing (September 2026).
Watch out
Wix Payments processing (US cards typically 2.9% + $0.30) sits on top of the plan
Strengths
- Pro: Launch a store in the same editor as the rest of the Wix site, no separate stack
- Pro: The entry-level paid plan unlocks payments, a custom domain, and no Wix ads
- Pro: Subscriptions, shipping, and tax tools land on higher plans without a second vendor
- Pro: Large template and App Market catalog for a first store
Weaknesses
- Con: Lower tiers cannot sell; ecommerce starts on the first paid plan
- Con: High-SKU, B2B, or headless teams hit the ceiling faster than on Shopify
- Con: Apps, email, and payment processing sit on top of the plan price
- Con: Higher-tier plans are a steep jump for capacity, not design quality
Key features
BigCommerce
Enterprise e-commerce platform
BigCommerce's pricing is fair for its feature set, especially the 'Standard' tier at $39/month which offers unlimited products.
Watch out
App store add-ons for advanced features
Strengths
- Pro: No transaction fees
- Pro: Built-in features
- Pro: B2B capabilities
Weaknesses
- Con: Learning curve
- Con: Fewer themes
Key features
Pricing: Wix eCommerce vs BigCommerce
| Plan | Wix eCommerce | BigCommerce |
|---|---|---|
| Tier 1 | Free Free | $39 Standard |
| Tier 2 | $17 month Light | $105 Plus |
| Tier 3 | $29 month Core | $399 Pro |
| Tier 4 | $39 month Business | Enterprise |
| Tier 5 | $159 month Business Elite | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Wix eCommerce pricing and BigCommerce pricing.
Key Takeaways
Wix eCommerce
- Larger review base (12,672 reviews)
- Free tier available
- Our pick for this comparison
BigCommerce
- Choose if you want enterprise e-commerce platform
The Bottom Line
Wix eCommerce is our overall E-commerce Platforms pick.
Frequently Asked Questions
Is Wix eCommerce or BigCommerce better in 2026?
Wix eCommerce is our overall E-commerce Platforms pick. Pick Wix eCommerce for e-commerce platforms workflows (main strength: launch a store in the same editor as the rest of the Wix site, no separate stack). Pick BigCommerce for e-commerce platforms workflows (main strength: no transaction fees).
What are Wix eCommerce and BigCommerce used for?
Wix eCommerce: No-code e-commerce with built-in payments and marketing. BigCommerce: Enterprise e-commerce platform.
What does Wix eCommerce cost vs BigCommerce?
Wix eCommerce's paid plans start at Free (Light). BigCommerce's paid plans start at $39/mo (Standard).
What's the main difference between Wix eCommerce and BigCommerce?
Wix eCommerce's main strength: launch a store in the same editor as the rest of the Wix site, no separate stack. BigCommerce's main strength: no transaction fees.