WooCommerce vs Ecwid: Which Should You Choose in 2026?
Choosing between WooCommerce and Ecwid comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
WooCommerce
Open-source e-commerce for WordPress
Best for you if:
- • You want the higher-rated option (8.8/10 vs 8.2/10)
- • You need something completely free
- • You need e-commerce features specifically
- • Free, open-source WordPress e-commerce
- • Powers 28% of all online stores
Ecwid
E-commerce platform that embeds anywhere
Best for you if:
- • You need website builders features specifically
- • Ecwid is an e-commerce platform that adds online stores to existing websites
- • It embeds shopping carts on any site, social media, or marketplace with synced inventory
| At a Glance |  WooCommerce |  Ecwid |
|---|---|---|
Price | Free | Free + Paid |
Best For | E-commerce | Website Builders |
Rating | 88/100 | 82/100 |
| Feature | WooCommerce | Ecwid |
|---|---|---|
| Pricing Model | Free | Freemium |
| Editorial Score | 88 | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | E-commerceCMS | Website BuildersE-commerce Platforms |
How WooCommerce and Ecwid Compare
WooCommerce
Open-source e-commerce for WordPress
Free · 88/100 score
Ecwid
E-commerce platform that embeds anywhere
Free tier available · 82/100 score
WooCommerce is a e-commerce tool. Ecwid is in website builders.
Who Should Use What?
On a budget?
WooCommerce is free. Ecwid is freemium.
Go with: WooCommerce
Want the highest-rated option?
WooCommerce: 88/100. Ecwid: 82/100.
Go with: WooCommerce
Value user reviews?
Neither has user reviews yet.
Go with: WooCommerce
3 Questions to Help You Decide
What's your budget?
WooCommerce is free. Ecwid is freemium. Go with WooCommerce if free matters most.
What's your use case?
WooCommerce is a e-commerce tool. Ecwid is in website builders. Pick the category that matches your needs.
How important are ratings?
WooCommerce scores higher: 88/100 vs 82/100.
Key Takeaways
WooCommerce
- Higher score: 88/100 vs 82
- Completely free
- Our pick for this comparison
Ecwid
- Better fit for website builders
The Bottom Line
WooCommerce (88/100) is our pick.
Frequently Asked Questions
Is WooCommerce or Ecwid better?
WooCommerce scores 88/100 in our evaluation. WooCommerce is free and Ecwid is freemium.
What are WooCommerce and Ecwid used for?
WooCommerce: Open-source e-commerce for WordPress. Ecwid: E-commerce platform that embeds anywhere.
What does WooCommerce cost vs Ecwid?
WooCommerce is completely free. Ecwid is freemium (free tier + paid plans). Visit their websites for detailed pricing.