WPML vs Phrase: Which Should You Choose in 2026?
Choosing between WPML and Phrase comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
WPML
Translate your WordPress website into multiple languages effortlessly.
Best for you if:
- • You want to try before committing
- • Translates all WordPress content types, including posts, pages, and custom fields.
- • Offers flexible translation workflows: self-translation, assigning to users, or professional services.
Phrase
Enterprise localization platform
Best for you if:
- • You want the higher-rated option (8.4/10 vs 0.0/10)
- • Comprehensive localization and translation platform powered by AI.
- • Automates multilingual content delivery with high speed, accuracy, and scalability.
| At a Glance |  WPML |  Phrase |
|---|---|---|
Price | Free + Paid | Paid |
Best For | CMS | CMS |
Rating | —/100 | 84/100 |
| Feature | WPML | Phrase |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | 84 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | CMSTranslation | CMSTranslation |
How WPML and Phrase Compare
WPML
Translate your WordPress website into multiple languages effortlessly.
Free tier available
Phrase
Enterprise localization platform
Paid · 84/100 score
Who Should Use What?
On a budget?
WPML has a free tier. Phrase is paid only.
Go with: WPML
Want the highest-rated option?
Phrase scores 84/100. WPML is unrated.
Go with: Phrase
Value user reviews?
Neither has user reviews yet.
Go with: Phrase
3 Questions to Help You Decide
What's your budget?
WPML is freemium. Phrase is paid. WPML lets you start free.
What's your use case?
Both are cms tools. Compare their specific features to decide.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Phrase
- Higher score: 84/100 vs unrated
- Our pick for this comparison
WPML
- Has a free tier
The Bottom Line
Phrase (84/100) is our pick. WPML has a free tier if you want to test without paying.
Frequently Asked Questions
Is WPML or Phrase better?
Phrase scores 84/100 in our evaluation. WPML is freemium and Phrase is paid.
What are WPML and Phrase used for?
WPML: Translate your WordPress website into multiple languages effortlessly.. Phrase: Enterprise localization platform.
What does WPML cost vs Phrase?
WPML is freemium (free tier + paid plans). Phrase is a paid tool. Visit their websites for detailed pricing.