ZoomInfo vs LinkedIn Sales Navigator: Which Should You Choose in 2026?
Choosing between ZoomInfo and LinkedIn Sales Navigator comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
ZoomInfo
B2B intelligence platform
Best for you if:
- • You want the higher-rated option (8.5/10 vs 0.0/10)
- • ZoomInfo is a B2B data platform for sales and marketing intelligence
- • It provides company and contact data for prospecting and targeting
LinkedIn Sales Navigator
B2B sales tool for finding leads
Best for you if:
- • LinkedIn Sales Navigator is an AI-powered B2B sales tool designed to help sales professionals find, engage, and close deals faster.
- • It offers advanced search filters, real-time alerts, and AI-driven insights (Account IQ, Lead IQ) to streamline lead generation and account research.
| At a Glance |  ZoomInfo |  LinkedIn Sales Navigator |
|---|---|---|
Price | Paid | Paid |
Best For | Market Intelligence | Market Intelligence |
Rating | 85/100 | —/100 |
| Feature | ZoomInfo | LinkedIn Sales Navigator |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 85 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 48 |
| Categories | Market IntelligenceLead Generation | Market IntelligenceLead Generation |
How ZoomInfo and LinkedIn Sales Navigator Compare
ZoomInfo
B2B intelligence platform
Paid · 85/100 score
LinkedIn Sales Navigator
B2B sales tool for finding leads
Paid
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: ZoomInfo
Want the highest-rated option?
ZoomInfo scores 85/100. LinkedIn Sales Navigator is unrated.
Go with: ZoomInfo
Value user reviews?
Neither has user reviews yet.
Go with: ZoomInfo
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are market intelligence tools. Compare their specific features to decide.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
ZoomInfo
- Higher score: 85/100 vs unrated
- Our pick for this comparison
LinkedIn Sales Navigator
- More community upvotes (48)
The Bottom Line
ZoomInfo (85/100) is our pick.
Frequently Asked Questions
Is ZoomInfo or LinkedIn Sales Navigator better?
ZoomInfo scores 85/100 in our evaluation. Both are paid.
What are ZoomInfo and LinkedIn Sales Navigator used for?
ZoomInfo: B2B intelligence platform. LinkedIn Sales Navigator: B2B sales tool for finding leads.
What does ZoomInfo cost vs LinkedIn Sales Navigator?
ZoomInfo is a paid tool. LinkedIn Sales Navigator is a paid tool. Visit their websites for detailed pricing.