ZoomInfo vs Pipedrive: Which Should You Choose in 2026?
Choosing between ZoomInfo and Pipedrive comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
ZoomInfo
B2B intelligence platform
Best for you if:
- • You need sales intelligence features specifically
- • ZoomInfo is a B2B data platform for sales and marketing intelligence
- • It provides company and contact data for prospecting and targeting
Pipedrive
Sales CRM for small teams
Best for you if:
- • You need crm features specifically
- • Sales-focused CRM for small teams
- • Visual pipeline management
| At a Glance | ||
|---|---|---|
Price | Paid | Paid |
Best For | Sales Intelligence | CRM |
Rating | 85/100 | 85/100 |
| Feature | ZoomInfo | Pipedrive |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 85 | 85 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Sales IntelligenceLead Generation | CRMSales Engagement |
Understanding the Differences
Both ZoomInfo and Pipedrive solve similar problems, but they approach them differently.ZoomInfo positions itself as "b2b intelligence platform" while Pipedrivefocuses on "sales crm for small teams". These differences matter depending on what you're trying to accomplish.
When to Choose ZoomInfo
ZoomInfo makes sense if you're looking for a comprehensive paid solution.
When to Choose Pipedrive
Pipedrive is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
Neither is free, but both have their value. Test them both and see which clicks.
We'd pick: Pipedrive
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Pipedrive is built for teams that are leveling up.
We'd pick: Pipedrive
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. ZoomInfo is built for organizations like yours.
We'd pick: ZoomInfo
Still not sure? Answer these 3 questions
How much can you spend?
Both are paid tools. If money isn't the issue, go with ZoomInfo—it scored higher.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated ZoomInfo higher (85/100). But the community has upvoted Pipedrive more (0 votes). Pick your source of truth.
Key Takeaways
What ZoomInfo Does Better
- Our recommendation for most use cases
Consider Pipedrive If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with ZoomInfo (85/100). But the honest answer is that "better" depends on your situation. ZoomInfo scores higher in our analysis, but Pipedrive might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is ZoomInfo or Pipedrive better?
Based on our analysis, ZoomInfo scores higher with 85/100. ZoomInfo ispaid while Pipedrive is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from ZoomInfo to Pipedrive easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do ZoomInfo and Pipedrive offer free trials?
Most software in this category offers free trials or free tiers. ZoomInfo is paid with potential trial.Pipedrive is paid with potential trial. Visit their websites for current trial offers.