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About Freshpaint

Freshpaint is a privacy-first marketing performance and compliance platform specifically designed for healthcare organizations. It empowers healthcare marketers to increase demand and revenue, prove marketing's impact, and maintain compliance with regulations like HIPAA, all without growing budgets or compromising patient data privacy. The platform unifies performance data across all marketing channels, providing a single source of truth to track the complete patient journey from awareness to appointment. This visibility enables marketers to make better decisions, optimize ad spend, and confidently prove ROI to leadership. Freshpaint replaces risky pixels and trackers with a privacy-first foundation, allowing the use of modern marketing tools without creating compliance risks. It offers features like Web Tracker Manager to identify and manage all web trackers on a site, and Audiences to build high-performing, privacy-compliant lookalikes, retargeting lists, and exclusion audiences from first-party data. Freshpaint caters to a wide range of healthcare entities including hospitals & health systems, payers, urgent care, dental, orthopedics, specialty providers, and pharma & medical devices. It helps these organizations track patient journeys, lower CPL, scale patient acquisition, and protect marketing strategies from compliance disruptions, ultimately driving growth and demonstrating tangible results.